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Digital Arts completes $1.4bn deal to shop for UK video video games maker Playdemic


Digital Arts has finished the $1.4bn (£1.04bn) deal to shop for Playdemic, the cell video games maker identified for its Golfing Conflict franchise, the newest British video video games maker to be snapped up through the California-based massive.

For EA, the maker of titles together with Battlefield and The Sims, the all-cash deal struck with Playdemic-owner AT&T’s Warner Bros Video games department marks the newest transfer to increase its sports activities and cell gaming trade.

The takeover of Playdemic, based in 2010 and founded in Cheshire, follows EA’s £954m deal in December to shop for Warwickshire-based Codemasters, maker of racing simulators together with the Components One sequence.

“We’re delighted to formally welcome the Playdemic crew to Digital Arts, including to our rising cell portfolio and increasing our management in sports activities,” stated Andrew Wilson, EA’s leader govt. “The addition of the improbable Playdemic crew now not handiest provides to the power of our cell groups globally, it additionally continues our growth and funding in UK-based ability.”

EA, which has a marketplace price of $37bn, has sports activities franchises together with Fifa and Madden NFL. The deal to shop for Playdemic is the most important within the corporate’s historical past.

The Wilmslow-based Playdemic was once based through Paul Gouge and Alex Rigby – who’re nonetheless with the trade as head of studio and artistic director respectively – in 2010, and counted the Video games Workshop co-founder Ian Livingstone as a main investor.

In 2011, Playdemic was once obtained through the social gaming corporate RockYou, which was once attracted through its early Fb hit Gourmand Ranch, nevertheless it was once bought again to its founders later the similar yr after the US-based corporate bumped into monetary problem.

Playdemic’s founders then bought the trade to Warner Brothers’ TT Video games subsidiary in 2017, now not lengthy after the developer introduced Golfing Conflict, which is now some of the greatest cell sports activities video games in the United Kingdom and US with greater than 80m downloads globally up to now. The corporate recently employs 65 workforce.

“That is an exhilarating day for Playdemic as we develop into a part of the Digital Arts circle of relatives,” stated Gouge. “I’m proud to convey the superb ability hitch exists at Playdemic into the EA trade, to each proceed to construct on Golfing Conflict’s improbable luck and to construct new video games, which we imagine can also be much more a hit in entertaining and attractive audiences globally.”



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