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El Hombre Bacalao’s Packaging Balances Wit And Elegance


While frozen fish is not usually considered in a whimsical or animated mild, El Hombre Bacalao is a model flipping this notion on its head. The packaging, designed by MABA, highlights a spread of fish merchandise with packaging mirrored by the shapes and colours of every selection. The outsized eye illustration creates a whimsical strategy, however the extremely detailed fish graphic grounds the packaging and furthers a refined technique.


El Hombre Bacalao is a frozen fish model that presents an informal and really distinctive language for the frozen class. Colours and textures present a model that’s recognisable and vigorous in its expression. A pleasant and enjoyable dialogue with its shoppers. The textures of fish skins are reinterpreted in a universe of color, shapes and textures, to relate the freshness of fish with renewed codes for the frozen class.

The vary is declined in shapes and hues for every selection, the fish swim on the underside and turn out to be shapes when the pre-cooked and crispy variants seem. The octopuses seem as in the event that they had been characters on the sting of their tubs, with a connoisseur and amusing sensation that makes the connection with the patron a pleasant one. A universe of color, shapes and textures, to relate the freshness of fish with renewed codes for the frozen fish contained in the field.

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph

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