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As one can think about, Sheeran travels fairly a bit to sing his songs for throngs of followers. But continually being on the street presents a problem for decent sauce aficionados that insist on completely pairing the sauce with the meal. Essentially, Ed wished the flexibility of his beloved ketchup however within the type of sizzling sauce. In his quest to discover a sizzling sauce that’s nice on all the things, Ed Sheeran turned to his mates at Kraft Heinz to assist create a brand new line of sauces known as “Tingly Ted’s.”
Using Sheeran’s childhood nickname of “Ted,” Tingly Ted’s has lemon notes and smokiness and is made with crimson jalapeños, capsicum peppers, herbs, and spices. Tingly Ted’s will even are available in two flavors—Tingly and a warmer Xtra Tingly.
The bottle label by JKR includes a cute however offended teddy bear on the entrance. A protracted chili pepper will get superimposed on the teddy bear’s menacing however a lot cute face. The typography is broad and daring, with massive curves and a few heft. The bottle is clear, making glorious use of the sauce’s vibrant crimson shade.
“I had a 12 months of whittling down the right flavors with an ideal mixing group, and we settled on two absolute belters. The Tingly and the Xtra Tingly,” Sheeran stated through press launch. “I’ve had them on tour with me just lately to attempt them with all kinds of meals, and there actually isn’t something they don’t go along with, besides bananas, don’t do this.”
Tingly Ted’s isn’t the primary collaboration between Kraft Heinz and Sheeran. In 2019, the 2 partnered to create “Edchup,” a specially-labeled bottle of 57 produced in restricted portions and given away by Heinz through social media.
Tingly Ted’s is obtainable for preorder now at TinglyTeds.co.uk.
