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Dwayne Johnson’s Zoa Energy Unveils New Can Design


Zoa Energy Drinks, co-owned by Dwayne “The Rock” Johnson, has introduced a brand new advertising marketing campaign referred to as “Fuel Something Bigger” to encourage customers to take that additional vitality from consuming Zoa and direct it in direction of attaining their full potential. The messaging, in keeping with Johnson’s public persona, additionally features a packaging refresh designed by the company R/GA.

As it seems, the model went all-in on shade, ditching the black background so generally ascociated with the vitality drink class. Now, the brand new labels function a special shade for every of the eight flavors. The “O” within the Zoa wordmark additionally will get changed by the model emblem that is positioned vertically on the entrance of the can. Zoa + pre-workout cans makes use of the vertical entrance placement minus the emblem. The vary of Zoa+ plus cans makes use of the identical white backgrounds with completely different splashes of shade within the type of thick strokes alongside the sides.

“We are keen about what we’re constructing with Zoa and fueling one thing larger with our enhanced product and daring new design,” Johnson stated through press launch. “We are constructing a passionate and motivated Zoa neighborhood, and we’re impressed to assist individuals attain their full potential, with Zoa vitality being one of many catalysts for them to take action.”

Zoa’s new packaging designs will roll out to main retailers nationwide and in Canada at Costco, with wider Canadian distribution deliberate for April.


Images courtesy of Zoa Energy.

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