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Instead of utilizing coloration to tell apart the model’s merchandise, Mousegraphics lets the product visually converse for itself. The pure hues and daring typography create a powerful model presence, whereas the simplicity of the design feels real. It’s direct but efficient, which is what influential packaging design is about.
We designed the brand new id and associated packaging for this Greek firm that produces and markets varied forms of rice and legumes. We used the Greek preliminary letter Omega of the brand-name to form the paper floor. This was a key alternative: it permits the product to be seen by way of the letter define and, most significantly provides us the possibility to keep away from color-coding on the packaging.
The pure presence, the true feel and appear of the merchandise present all the data the shoppers want with solely a photographic spill over to animate and unify the entire. In a market difficult by an ever-confusing utility of color-related differentiations, our type of clear and eco-functional packaging provides a way of authenticity that compliments the product itself. Bold typography spells out the title of the meals that inhabits the distinguishable bundle. If in Greek alphabet the final and twenty fourth letter ‘Omega’ symbolizes greatness, we wish to suppose that we used it in a manner that identifies greatness with naturalness and ease.
