Dieline’s Friday Wrap-Up: The All Barbie Fun-Time Edition

Dieline’s Friday Wrap-Up: The All Barbie Fun-Time Edition

Boy, there was an terrible lot to jot down about this previous week. Google previewed an AI device that may write news articles for the likes of The New York Times and the Washington Post. 40% of Gen Z believes that, in 20 years, AI will probably be making films, music, and books, changing human creatives virtually totally. And don’t overlook concerning the Mayoverse or Popeye’s jumping on the “girl dinner” bandwagon.

Instead, I wish to flip your consideration to extra critical issues. 

Of course, I communicate of Barbie.

This week marks the arrival of the Barbie film and what could possibly be the cultural—and excruciatingly branded—second of the summer season. There is not a nook of our website (and the web) that is not swimming in pink. So what higher strategy to have a good time the Greta Gerwig satire than with some Barbie-centric hyperlinks?

This is Branded Content

Everyone felt fairly stoked for the Barbie film from the get-go, particularly when of us bought their first style of what it would entail when, within the trailer, Barbie gleefully asks, “Do you guys ever take into consideration dying?” Even I could not muster up that a lot pessimism.

But let’s indulge your interior cynic anyway! Vice has a bit up with a advertising knowledgeable asking if that is simply pure Mattel Barbie bucks, aka branded content material.

(FWIW, every bit of studio IP may be very a lot branded content material) 


Pinkie Commies

Mattel’s stranglehold on Pantone 219 C—Barbie Pink—is 100% actual. That’s why artist and shade troll Stuart Semple is liberating it along with his personal dayglo hue, Pinkie. Check out Chloe’s piece on it here.

BARBIE “Just Ken” Official Song (2023) Ryan Gosling

BARBIE “Just Ken” Official Song (2023) Ryan Gosling © 2023 – Warner Bros

Kenny Never Hurt Anybody!

Are you prepared for the rise of Kencore? Fast Company appears to suppose we’re on the cusp of some critical Ken-mentum. Er, Mo-Ken-tum. Whatever:

“And there’s an opportunity that Ken might have a longer-term impact. When Barbie and Ken launched, they had been focused at little ladies. But since 2015, the model has began featuring boys in commercials and ads, kicking off a broader dialogue of how beneficial it’s for kids to play with a variety of toys, rather than gender-specific products. As the cultural tides shift, it’s attainable that extra Gen Z and Alpha boys will play with Ken, and develop a life-long appreciation for his sensational model, similar to little ladies have executed with Barbie for many years.”

I’m already over Kencore. Inject Oppenheimercore proper into my veins.

King Critic Troll

If you’d wish to learn a gleeful takedown of the Barbie film, might I like to recommend famous hater and contrarian Armond White? He’s all the time price a couple of laughs. I additional counsel studying it within the voice of The Man Who Came To Dinner’s Monty Wooley. 

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The Barbie-Meter

I misplaced monitor of what number of Barbie model collaborations this film spawned someday final month. Rudy one way or the other managed to discover a handful I hadn’t but seen. Also, there’s a pink-heart score system due to course there may be. Check it out.

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Secondhand Barbie

Why go to the mall or Amazon binge-shop Barbie lewks when you might do it extra sustainably? Barbie and Little Women costume designer Jaqueline Durran has partnered with the online secondhand shop ThredUp for his or her Barbiecore store since you don’t want all these magenta-heavy quick style items that final, at finest, a month.

Pinkie Pizza

Brazil’s Imperial Pizza has unleashed its pink pizza, a dessert pie with pink sauce, strawberries, and sprinkles. Is it an official Barbie collab? No, however it actually must be.



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