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Dieline’s Friday Wrap-Up: Snoop Dogg Cereal, Diamond UFOs, and an Unfortunate Zuckerberg Selfie

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The Friday Wrap-Up is a newish column from Dieline the place we discuss a few of our favourite tales of the previous week from the world of packaging and branding, whether or not it’s from Dieline or elsewhere. Expect just a few shout-outs, enjoyable, weirdness, and perhaps even just a little music.


I absolutely anticipated to spend the lion’s—er, tiger’s—share of this column lamenting Kellogg’s turning beloved Frosted Flakes’ mascot Tony the Tiger into a Twitch streamer, the form of soulless, haphazard advertising stunt by manufacturers to garner extra consideration from the YOUTH that I am keen on trash-talking. But then I realized who uber-misogynistic TikTook star and Twitch streamer Andrew Tate is, and now I want a bathe as a result of I don’t have to see his title trending once more. 

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Anywho, Tony the Tiger can Twitch all he needs now as that is the form of healthful shit I may use proper now, not some incel testosterone porn.

On to the hyperlinks!

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Bougie Shit

Symbol Audio makes attractive shelving models in your report assortment and audio gear. That stated, there’s no conceivable manner I’d ever pay $200 for a single record crate. If something, it speaks to the general unaffordability of records—gathering vinyl is quick turning into a wealthy dude’s recreation and turning into one thing weirdly elitist.

Liz Gorny covers Symbol’s latest redesign from Brooklyn-based High Tide on It’s Nice That, detailing the high-wire act it’s to create one thing that feels up to date however nods to vinyl tradition from the 50s, 60s, and 70s. I’m undecided the refresh is profitable in creating one thing that feels trendy, solely as a result of report gathering and its distinct type of snobbery inherently have a form of nostalgia-sickness constructed into it, and there’s no pathway to keep away from retro sentimentality with this sort of model.

Which is all to say that I find it irresistible? And I hate myself (however, for actual, get a load of that wordmark).

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Magically Dogg-Licious

This previous week, Snoop Dogg obtained into the cereal recreation with Snoop Loopz, which boldly guarantees “extra marshmallows” on the entrance of the field. Of course, this caught the eye of the White Stripes’ Jack White, prompting him to fireplace off a scholarly line of inquiry into the assertion over on Instagram:

“I wish to personally congratulate Snoop Dogg on his new cereal launch and a pat on the again for its charitable advantages that it will likely be producing, good one. But I do have a few necessary questions in regards to the field that the cereal is delivered to prospects in; within the press launch from Broadus meals, the picture of the cereal field comprises the phrases “MORE MARSHMALLOWS”. More than what? if that is in reality a model new cereal, it may’t be extra marshmallows than “earlier than”. Is it a press release that this cereal has extra marshmallows than say…a bag of sand, or a typical caesar salad? Or, is it a DEMAND from Snoop Dogg himself that we simply have extra marshmallows on this world typically? That final idea is my hope.”

Honestly, the marshmallow factor did not set off any alarms, however I used to be just a little disenchanted that this Snoop Dogg and Master P partnership didn’t end in a cereal field that harkens again to the No Limit Records aesthetic of the 90s. Likely, that is simply me. 

Shine Bright Like a Diamond

Now that the Pentagon confirmed UFOs are real, and we collectively determined it’s no biggie (kudos, Tom DeLonge), I really feel like we’re about to expertise a golden age of extraterrestrial ephemera, a gradual leak of higher movies and pictures, doctored or in any other case.

But this piece from Design Taxi’s Nicole Rodrigues warranted just a few contemplative beard strokes, because it talked in regards to the notorious “Calvine Photograph” which resurfaced after disappearing some 30 years in the past. Taken by two hikers within the Scottish Highlands close to Calvine, it is broadly thought of the “world’s greatest” {photograph} of a UFO. What’s attention-grabbing, nevertheless, is that the picture incorporates a diamond-shaped flying object within the sky (together with a Harrier jet). While just a few of us have claimed to have seen these diamond ships earlier than, I discover it curious that the predominant picture in popular culture has virtually all the time been a saucer-shaped vessel, from trash B-movies to the pulpy sci-fi books of the previous. While I’m not suggesting that the Calvine picture is professional (although you possibly can learn a radical evaluation here), what if our UFO artists have been doing it fallacious all this time? What if they are not swirling frisbees? And will the visible language of UFOs change? Will we see extra diamond-shaped ships?

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I Looked the Man within the Eye…I Was Able To Get a Sense of His Soul

TechCrunch’s Ivan Mehta wrote about Meta launching in France and Spain. What’s noteworthy, nevertheless, is that the announcement by Mark Zuckerberg got here with an unlucky selfie of his dead-eyed avatar standing in entrance of the Eiffel Tower and the Sagrada Familia, which is actually making me remorse my C-minus grade on “all issues metaverse” from our 2022 Trend Report review. Ol’ Zuck and Meta proceed pumping billions into the metaverse (and dropping them) for a product that makes Second Life seem like it was shot by Terrence Malick. Plus, it received’t even come to fruition till 2030.

In different phrases, that is straight trash, and in case you’re having some second ideas about your digital future, I’m with you.

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Album (Cover) of the Week

Check out this beaut’ from Allyson Yarrow Pierce and Pear Juice Productions for Molly Lewis’ new EP Mirage. Molly Lewis is the whistler du jour specializing in lounge jazz with a completely spaghetti western bent. The two singles out there from the report have Brazillian Jobim-esque inflections (and whistling, did I point out the whistling?) completely framed by Pear Juice’s hazy, greenback bin vibe. I can simply really feel my fingers getting soiled from scouring thrift retailer report bins simply trying on the rattling factor.

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Paper Freezer Bags

Holy paper freezer luggage.

These frozen, flexible seafood bags from Parkside and Iceland are plastic-free and have a paper-based materials that may be re-pulped whenever you recycle it together with your different paper merchandise. 

Not-a-Recession Watch

Perhaps you’ve got heard of J.Crew’s oversized chinos? Mayhaps you have got additionally heard that they sold out instantly?

Well, I’d identical to to drop this little tweet right here I noticed this previous week from some man named “Matt” noting that each large recession within the US was adopted by a saggy pant development. So I’ll simply go away that right here:


Got a information tip for us? Questions? How about some excessive reward or mean-spirited criticism? Or perhaps an odd truth or statistic? I wish to hear from you! You can attain me at [email protected]



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