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Dieline’s Friday Wrap-Up: Sleepytime Cereal, Reusable Aluminum Cans, and BrewDog Fails


M&M’s stays one of the well-liked sweet manufacturers on this planet, however ever because the redesign fiasco of final yr that noticed less-sexualized variations of the characters rolled out in TV advertisements, the Mars Wrigley staple has been the punching bag of conservative media for going “woke” and has stored them the discuss for hundreds of thousands of customers—which might be not the worst of name methods contemplating we stay in a endless media outrage cycle

So, when M&M’s launched the “flipping the status quo” bags that includes all the feminine characters this previous week, with proceeds going to 2 charities that assist girls in music, it obtained the standard rant from Fox speaking heads which are horny for the candy-coated confection. There had been additionally a number of quips about how a few of the candies are actually lesbians, and Purple is plus-sized. 

Thankfully, the tradition wars shortly moved on to a brand new, sudden goal—gas stoves. I actually did not wish to spend one other yr listening to individuals moaning about anthropomorphic candies.

Anywho, listed below are some hyperlinks!

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Hold My Resealable Beer

One of the one perks of a single-use plastic bottle is you could reseal it and put it aside for later. Of course, there’s the draw back of it taking 450 years to degrade, and that’s if it even decomposes in any respect. 

Kudos to Rick Lingle of Packaging Digest for introducing me to Augusta Label + Packaging resealable aluminum cans. Developed over three years, the cans are leak-proof, hold drinks contemporary, and promote multi-use for customers, good for the parents that don’t actually need a full dose of a canned THC beverage. The solely draw back is that the resealable mechanism is a black plastic insert. But when it comes to plastic discount, this one’s fairly robust to beat and might be a real plastic bottle killer.

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OK, Now Hold My Wine Bottle

Speaking of aluminum cans, I simply realized that three 250ml aluminum cans are just like the scale of your commonplace bottle of wine, and in case you purchased these as an alternative of your ordinary bottle, you’ll cut down carbon emissions by 79%

So shout out to Francesca Carington for her piece in The Guardian about why extra wine manufacturers ought to swap to aluminum. It would possibly even be a no brainer, as the youngsters ™ desire it.

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PlasticFree Paradise

This previous week, I obtained to write about PlasticFree, the newly launched on-line device that gives designers with—you guessed it—plastic-free alternate options. In addition to quite a few case research documenting sustainable use instances, you’ll additionally discover a supplies library price salivating over.

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One Size Fits None

We don’t have almost sufficient house on this weekly column to doc the quite a few issues with the American training system and its forcing of all college students by way of the identical curriculum that prioritizes test scores over every little thing else.

Here’s a piece from animal behaviorist Temple Grandin in The New York Times on how colleges are failing neurodivergent and visible thinkers and why college students want extra hands-on lessons like artwork, cooking, and auto mechanics.

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Sleepytime Cereal Bears, Unite

Saw a number of people dunking on the brand new bedtime cereal model Sweet Dreams that may make the Celestial Seasonings’ Sleepytime Bear ashamed.

Granted, this looks as if a night-time deal with destined for historic preservation over at Discontinued Foods, however who amongst us hasn’t crushed a bowl of Raisin Bran Crunch at midnight (and possibly sprinkled an Ambien over it within the course of)? Laugh all you need, however bedtime cereal sounds engaging AF as soon as I’ve had my “again drugs.”

Also, this design is peak Windham Hill / Yanni vibes. One designer I do know likened it to the overall Celestial Seasonings aesthetic, with an illustration of a sleeping girl dreaming of an IRL bowl of cereal with a crescent milk moon. I’m very, very down.

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Smash Your Head On The Punk Rock

I’m grateful for our personal Rudy Sanchez following the saga of Scottish brewery BrewDog (and in case you haven’t, watch the BBC doc on the brewery’s poisonous office and advertising misfires). 

This previous week, CEO James Watt introduced that he paid out two and a half years’ price of wage to “winners” from BrewDog’s Willy Wonka-inspired golden can stunt in a prolonged LinkedIn founder-porn post garnering the standard thirsty feedback from sycophants and enterprise chief alike. 

Oh, and spoiler alert—the cans weren’t fabricated from gold.



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