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AIR DATE: May twenty third at 10:00 am PST with LIVE Q&A After
Duration: 45 minutes
Ever since brothers John and Ryan began brewing kombucha of their mom’s kitchen in Maliganant’s Cove, Nova Scotia, they’ve trusted their intestine. After sharing the product with family and friends and promoting on the native Farmer’s Market, they took their mission to advertise intestine well being, to pitch, produce, and bundle Cove Kombucha throughout Canada.
With a shifting and crowded retail house and a need to raise the model to a extra premium place, they turned to inventive design company, Chase Design Group, to refresh the visible identification and provides them a bundle design that may improve the model’s story and drive differentiation.
They adopted the success by launching a brand new product line, Cove Soda, in each Canada and the U.S..
Join Ryan Macllelan, founder & CMO, Cove Drinks and Steve Dunphy, Executive Creative Director, Chase Design Group to learn the way:
- To create a cohesive visible identification platform to maintain new taste and product improvements
- To drive standout and model differentiation by way of ownable graphics and enhanced model storytelling
- The success of the redesign impacted their enterprise and led to the launch of a brand new soda line
