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Dichotomy’s Animated Bottle Design


Byerlee Design created the packaging for Dichotomy wines. The packaging idea faucets into the model’s title, impressed by the winemaker’s new-age winemaking with contrasting wine areas and varietal potential. Each wine’s label displays the notes, and the typography highlights the model’s distinctive perspective. The particulars are unmatched, leading to an exceedingly animated label design.


Dichotomous by title and nature, Dichotomy lives by the precept that there’s multiple method to choose a grape, proudly showcasing the flavour and structural vary of varietals by taking the winemaking highway much less travelled.

The brainchild of American Rosie Signer and Barossan Jarred Jenner, the winemaking couple have established vineyards in each SA and Washington State, permitting them to deep dive into contrasting wine areas and varietal potential. Pairing this geographic distinction with their new-age winemaking ideas units the tone for an more and more various and thrilling vary of wines, created to enchantment to the premium finish of the market from a recent, playful perspective that denies stuffy varietal stigmas or connotations.

Editorial photograph

To convey their ethos that there’s multiple aspect to each story, every label sports activities a palette of hues to signify the wine’s tasting word, and extruded typography to signify a brand new perspective on the varietal at hand. The again label is lifted by gold foil elaborations, together with panels that spotlight key winemaking methods – notably of curiosity when producing varied wines from the identical varietal.

Finished in a hanging curvaceaous bottle, the result’s decidedly up to date packaging that stands in proud distinction to its neighbours on the shelf and inside its personal vary.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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