Deliveroo Launches its Fifth ‘Editions’ Site in Dubai

Deliveroo, the main on-demand meals supply service within the UAE, has unveiled its fifth Editions website in Dubai. The new website, positioned in Mirdif, opens up an entire new vary of neighbourhoods for eating places to broaden their radius. It additionally brings, for the very first time, a number of award-winning manufacturers to prospects within the space.

Deliveroo Editions is the corporate’s revolutionary platform for the F&B business that brings a various vary of delicacies selections to prospects throughout Dubai. As one of many first gamers within the UAE market to launch such a platform in 2017, Deliveroo has continued to develop and set developments within the cloud kitchen business.

The new Editions website is supplied with 10 tremendous kitchens that may host a variety of companions in addition to an evolving rotation of digital manufacturers, to carry a novel curation of eating selections to the supply zones round Mirdif. Dubai foodies located in areas like Mirdif, Al Mazhar, Al Khawaneej, Dubai International City, Dubai Festival City, Al Warqaa, and Dubai Airport Free Zone can now place orders for a few of their favorite manufacturers on Deliveroo – leaving them spoilt for selection in true Dubai style!

The new Deliveroo Editions website in Mirdif will host a number of wanted homegrown and worldwide ideas that proceed to make their mark within the dynamic F&B panorama of the UAE. Restaurant companions on the website embody the homegrown idea, FOMO which is venturing into the off-site kitchen house for the very first time. Joining them are digital ideas GO! Greek and GO! Healthy from the award-winning Cloud Restaurants portfolio. Other cherished manufacturers embody Les Gallussettes, Burro Blanco, CALI-POKE, and Friends’ Avenue Cafe.

A rising variety of residential and company developments proceed to pop up round Mirdif, making it a location that continues to create extra demand and one that also doesn’t serve a number of the metropolis’s most sought-after ideas. Results from the prevailing 4 Editions in Dubai, proof of rising potential close to the airport and belief in Deliveroo’s infrastructure prompted a number of the finest manufacturers within the metropolis to enroll in a spot within the new Editions website.

In addition to bringing a much bigger number of eating selections to prospects; the enlargement can also be designed to profit restaurant companions in addition to riders.


By design, the Editions idea is a supply targeted mannequin that permits eating places to broaden their market into a brand new zone with out investing in a brick and mortar location. The idea proved to be immensely helpful throughout COVID-19 when supply turned the main target of most eating places.  Restaurants use their very own knowledgeable and extremely passionate cooks, simply as they do of their bricks and mortar eating places, however with the assistance of Deliveroo’s kitchen infrastructure and rider community, they can carry the identical restaurant-quality dishes to extra prospects in new areas.


With a larger number of ideas launching within the residential space of Mirdif, extra work will probably be created for riders, who will now have the ability to settle for a wider vary of orders whereas staying in the identical space. The Editions websites, by design, are optimized for supply, rising effectivity, and enhancing supply instances. A better variety of deliveries results in the next earnings for riders which showcases the chance that Deliveroo’s newest launch brings to the UAE economic system.

Anis Harb, VP, General Manager at Deliveroo Middle East stated: “We’re delighted to bring a greater selection of food and exclusive restaurant partners to customers in a key location of Dubai with continuous potential for growth. Since our first Editions launch in 2017, Deliveroo has spearheaded the off-site, delivery-only kitchen space in the UAE. Editions kitchens have proven to be a great way to help our restaurant partners expand without the up-front investment.”

Fadel Belmahdi, Head of Editions Middle East at Deliveroo stated, “Mirdif, with its dense residential population, provides an excellent opportunity for our restaurant partners to extend their radius and target families who often order larger baskets. Our new site is a mix of long term Editions brands as well as some new exciting ones – all of which have come together to serve their bestselling items to a whole new audience through Editions Mirdif. With the launch of this new site, we are getting closer to achieving our goal of truly enhancing the value proposition of our customer experience through better restaurant selection and operations in select catchments.”

The Editions websites are optimised for supply to make sure a constant workflow. All websites are street-facing so from an accessibility standpoint they’re simpler for riders to select up orders and assist Deliveroo in dwelling as much as their promise of service assure. The operations workforce which operates all through the websites works intently with companions to make sure all deliveries dispatched from the places are as much as Deliveroo and accomplice requirements. With a complete infrastructure in place devoted to supply, they guarantee faster dispatch and supply instances with the possibility of minimal error which total provides to buyer expertise and finally loyalty.



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