Decoding Live with Michael Hester of Pavement

AIR DATE: Tuesday December 1st, 2022at 10am PST with LIVE Q&A After

Duration: 60 minutes

Dieline’s newest upcoming Decoded is all in regards to the paper:In this installment, for a stay fireplace chat, we communicate to Michael Hester, the founding father of the San Francisco design company Pavement. We’ll focus on his Neenah Paper award-winning undertaking from Dieline Awards 2022, Glorious Cannabis, a model that is as a lot of a tribute to Detroit as it’s to tireless craftsmanship and diligence. Join us as we dive deep into the papers and printing methods they used to create this actually lovely—and wonderful—hashish model.


Pavement is an internationally-recognized branding and design studio. We are captivated with crafting strategic packaging and model identities for the wine, spirits, meals, hashish and wellness industries.We are deliberately boutique in measurement and steadfastly allergic to design {industry} bloat. Yet you get industry-leading expertise executing each step of the artistic course of. We desire to accomplice instantly with our shoppers to succeed in a degree of rapport solely attainable on a small scale.At our core we’re artisans, however we take a look at every undertaking by means of a strategic lens. We keep away from a home type – as an alternative we provide a spread of options that may problem any temporary. We suppose huge image, but obsess over each element.Our purpose stays fixed: to create lasting artistic options that flip heads and drive outcomes for our shoppers. Learn More
Editorial photograph

About Michael Hester?Michael Hester is the Founder & Creative Director of Pavement, an award-winning San Francisco Bay Area based mostly design & branding studio. Pavement is captivated with crafting strategic packaging and model identities for wine, spirits, meals & luxurious items. Notable shoppers of Pavement embody E & J Gallo Winery, Whole Foods Markets, Peet’s Coffee & Tea, Williams-Sonoma, Fetzer Vineyards, Dollar Shave Club and Bloom Farms. Pavement’s work has been acknowledged by Communication Arts, Type Directors Club, Graphis and The Dieline. His background consists of packaging, branding, artwork course, artistic promoting and editorial design. Learn More



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