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CurlyKids HairCare Joins 9 Story Media Group and Karma’s World Entertainment on Licensing Deal with Icon Chris ‘Ludacris’ Bridges’ Animated Series Karma’s World


CurlyKids HairCare emblem

“This is an thrilling alternative to be part of one thing so essential not just for Black media or leisure, but additionally Black-centric animation and kids’s programming,” Charles Bordenave, Co-Founder of CurlyKids HairCare

Multimillion greenback Black-owned family-operated firm CurlyKids HairCare is saying a licensing partnership with 9 Story Media Group and Karma’s World Entertainment for the acclaimed animated collection Karma’s World, impressed by Chris ‘Ludacris’ Bridges. The Black hair care firm prominently recognized for creating merchandise that cater to pure hair kinds will probably be releasing Karma’s World by CurlyKids detangling shampoo, detangling conditioner and a detangling spray at FAO Schwarz, Target, Walmart, Kroger and Sally Beauty shops later this month. The licensing deal was secured by 9 Story Brands, 9 Story’s devoted client merchandise and model administration division.

“This is an thrilling alternative to be part of one thing so essential not just for Black media or leisure, but additionally Black-centric animation and kids’s programming,” mentioned Charles Bordenave.

“I’m in fact acquainted with ‘Luda’, Mr. Bridges via his music and performing. But to see him pivot his affect and imaginative and prescient on this method is very close to to my coronary heart. As a woman dad myself, it’s a present to be residing in a world the place the panorama of children’ exhibits is changing into so various and altering for the higher. And although my daughter is effectively out of the demographic vary for Karma’s World, she is going to all the time be my little lady, and as a household we’ll rejoice the present simply the identical.”

“We are so excited to welcome CurlyKids to the Karma’s World program,” mentioned Kyra Halperin, Co-VP, Consumer Products at 9 Story Brands. “Black-owned companies have been traditionally underrepresented throughout the licensing trade and it’s vital that we work with companions that align with the DNA of the model, and obtain higher illustration on-shelf. We are thrilled to work with first-time licensee CurlyKids HairCare which has been inspiring Black youngsters via illustration to point out their daring, stunning and dynamic hair kinds.”

Bridges, the rapper, actor, producer, entrepreneur and philanthropist, was initially impressed to create the present by his oldest daughter. Karma’s World, which premiered globally on Netflix on October 15, 2021, follows 10-year-old Karma Grant, an aspiring musical artist, and rapper with large expertise and a fair greater coronary heart. Every episode is infused with hip-hop music, streetwear style, and unique choreography. The collection focuses on themes of self-expression, identification, management, creativity, and the significance of group. A 3rd season launched on July seventh. CurlyKids joins over 50 licensees on the model throughout a number of classes, together with international partnerships with Mattel, Scholastic and Universal Music Group.

About CurlyKids Mixed Texture HairCare:

CurlyKids Mixed Texture HairCare is a black-owned and family-operated enterprise based mostly in Los Angeles, CA. Since 2010, CurlyKids Mixed Texture HairCare has continued to help youngsters’s hair journeys with inexpensive, high quality merchandise. Curly Kids Mixed Texture was developed for Curly, Kinky, Coily, Wavy, and Frizzy Hair. Their merchandise are sulfate and paraben free and can be found at choose Burlington, Citi Trends, Kroger, Sally Beauty, Target, and Walmart shops or on-line at http://CurlyKidsHairCare.com

About 9 Story Brands

9 Story Brands is the devoted model administration and client merchandise division of 9 Story Media Group, a number one content material creator, producer and distributor of children and household targeted mental property. 9 Story Brands builds worldwide leisure manufacturers for teenagers, with experience throughout artistic, model advertising and marketing and licensing. 9 Story Brands manages merchandising rights for high youngsters’s properties together with Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World. http://www.9story.com

About Karma’s World Entertainment

Karma’s World Entertainment, based by Chris Bridges, is an leisure media firm devoted to serving to children develop vanity, wholesome residing, creativity and management abilities via enjoyable music and problem-solving academic applications, with an appreciation for range.

About Chris Bridges

Chris Bridges, typically professionally often called “Ludacris” is a profitable actor, producer, entrepreneur and philanthropist in addition to considered one of pop music’s most profitable recording artists. Chris at the moment lives in Atlanta, Georgia. His love for his group led him to discovered The Ludacris Foundation (TLF), in 2001. This nonprofit group seeks to encourage youth via schooling and memorable experiences and to uplift households and communities, whereas fostering financial growth. For extra info on TLF take a look at theludacrisfoundation.org.

About Vibrancy Agency

An illuminated method to creating resonant branding. Vibrancy Agency, a black-owned women-led Public Relations & Marketing agency, illuminates the vitality and lifetime of Fashion, Beauty, Curve, Multicultural, and Socially-Conscious manufacturers.

https://www.vibrancyagency.com

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