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Curly Tales founder & lead editor Kamiya Jani within the Maldives to expertise…

Curly Tales founder & lead editor Kamiya Jani within the Maldives to expertise…



Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has launched an
thrilling marketing campaign with Curly Tales, one among India’s main meals, journey, experiences & way of life
content material platforms. The marketing campaign is held from April to May 2023, and can assist strengthen
the Maldives’ model presence; entice and interact with extremely potential prosperous travellers;
and drive aspiration and affect opinions.

Curly Tales is a platform that creates content material centered on discovering intriguing and thrilling
experiences from world wide comparable to culinary, wellness, adventures, and extra. Curly
Tales has a attain of 6.5 million energetic month-to-month customers and 750,000 energetic every day customers.


As a part of the marketing campaign, Curly Tales founder and lead editor Kamiya Jani visited the
Maldives. She was hosted at Kaani Palm Beach, the place she loved distinctive Maldivian
experiences with a neighborhood twist at a residential island, with a spotlight on culinary exploration,
native experiences, and rest.

At the second host property, Grand Park Kodhipparu, she tried out the varied experiences
comparable to sundown fishing, water sports activities, a sound remedy therapeutic session on the resort’s spa, and
experiencing native culinary tradition with a sandbank cooking class, amongst others.

Various sorts of content material shall be created based mostly on the go to, detailing the merchandise,
experiences, segments, and updates from the Maldives tourism trade.

India was the highest supply market to the vacation spot final 12 months with 241,369 arrivals obtained
by thirty first December 2022, which is 14.4 % of the entire market share. As of fifth March
2023, 41,054 vacationers arrived from India, positioning India because the second prime supply market.
MMPRC has been holding a number of promotional initiatives concentrating on this market to take care of

vacation spot momentum, comparable to digital and social media campaigns; participation in main
festivals and exhibitions; media interviews; advert campaigns; out of doors promoting campaigns;
familiarisation journeys, and extra. Many related actions are deliberate to be held all through
2023 for this market as effectively.

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