In 2022, Crimson Cup printed a sequence of startup guides to assist entrepreneurs in every state obtain their desires of opening their very own coffee outlets.
“West Virginia gives fertile floor for a lot of sorts of small companies, and coffee outlets aren’t any exception,” stated Crimson Cup Founder and President Greg Ubert. “The Mountain State ranks thirty seventh within the variety of coffee outlets per capita, with fewer than one coffee store for each 7,817 residents. That leaves numerous West Virginians with out a native coffee store.”
Crimson Cup helps impartial coffee outlets in Clarksburg and Bridgeport. Their house owners discovered how you can open the outlets by the corporate’s 7 Steps program.
The program is predicated on Ubert’s e-book, Seven Steps to Success: A Common-sense Guide to Succeed in Specialty Coffee, which he wrote to assist coffee store house owners grasp all elements of profitable coffee store operations.
“We assist entrepreneurs with little or no coffee expertise change into house owners of thriving coffee outlets serving their native communities,” he stated.
“From selecting a terrific location and writing a robust coffee shop business plan to calculating coffee shop startup costs, shopping for and laying out gear, hiring and coaching employees and extra, our workforce is right here to information you.”
Coffee entrepreneurs Kevin and Sarah Zakariasen named Stonewall Coffee in Clarksburg, West Virginia for town’s most well-known native son. A statue of Civil War General Thomas Johnathon “Stonewall” Jackson sits within the plaza subsequent to their coffeehouse at 218 Court Street in historic downtown Clarksburg.
The Zakariasens and their youngsters settled in Clarksburg after spending eight years as missionaries at an orphanage in South Africa. They realized downtown Clarksburg was ripe for revitalization and noticed a possibility to strengthen the group by coffee.
Lacking coffee expertise, the couple explored coffee franchise choices and visited Jitters Coffee House in Millersburg, Ohio, a nonprofit coffee home supported by Crimson Cup.
Even after the advice from Jitters late proprietor Martin Mann, the couple felt reluctant to buy Crimson Cup’s 7 Steps to Success e-book and to observe its tenets.
Despite the e-book’s warnings towards used gear, for instance, they bought a beforehand owned espresso machine that proved unusable.
After trial and error, they started following Crimson Cup’s steering, which is predicated on expertise with lots of of impartial coffee outlets in 30 states, Guam and internationally in Bangladesh.
“Knowing what we all know now, we’d have paid rather more than $69.99 for the 7 Steps e-book,” Kevin Zakariasen stated. “It is without doubt one of the finest investments we have now made.”
They additionally benefited from Crimson Cup’s complete on-site coaching for coffee store house owners and baristas. 7 Steps Project Manager and Trainer Steve Bayless spent per week coaching the Zakariasens in their very own coffee store, then stayed on website for the tender opening in December 2016.
On the primary day of operation, the Zakariasen household served over 130 individuals, with a line of shoppers out the door.
“It’s been actually thrilling and neat to see the group come out and say, ‘Hey, that is precisely what we wanted right here in Clarksburg,'” Kevin Zakariasen stated.
The heat group welcome gave rise to the store’s motto, “West Virginia gathers right here.”
The Stonewall Coffee menu options sizzling, iced and frozen espresso drinks – together with mochas, lattes and cappuccinos – in addition to iced coffee and tea, cold-brewed coffee, sizzling chocolate, fruit smoothies and different customized drinks.
Comfortable seating and free Wi-Fi beckon prospects to take a seat and socialize or make amends for work.
The store is fully household operated by the Zakariasens, their youngsters and prolonged members of the family.
The house owners consider Stonewall Coffee has change into an important a part of downtown Clarksburg’s revitalization.
And, about 5 years after opening their first location, the Zakariasens began a second Stonewall Coffee at 1219 Johnson Avenue, Suite 103, in close by Bridgeport. They held grand opening celebrations for the brand new store on April 27, 2022.
“We’ve been actually inspired! Lots of people have informed us over and over how glad they’re to have us in Bridgeport, and we’re tremendous glad to be right here as effectively,” Kevin and Sarah Zakariasen stated.
The couple invitations everybody in Clarksburg, Bridgeport and Harrison County, West Virginia to assemble at Stonewall Coffee.
“Our need is to carry the very best coffee expertise to our prospects,” stated Kevin and Sarah Zakariasen. “West Virginia gathers at Stonewall Coffee due to our nice coffee, pleasant service and comfortable environment.”
For updates about menu, hours, occasions and extra, observe the Stonewall Coffee Clarksburg and Stonewall Coffee Bridgeport on social media.
“As a coffee roaster and coffee enterprise guide, Crimson Cup believes our firm solely succeeds when our prospects do,” Ubert stated. “As a consequence, we assist coffee store house owners at each step, from idea by opening day and past.”
“Although the basics of coffee store operation stay the identical from state to state, the financial alternatives, enterprise formation and licensing necessities range extensively,” Ubert stated. “We’re excited to share info and assets to assist entrepreneurs expedite their startup journey.”
He invited anybody who’s pondering of opening a coffee store in any state to name Crimson Cup for steering.
“If you run into any roadblocks or simply wish to talk about your imaginative and prescient with a coffee skilled, you may attain our startup workforce by calling 1-888-800-9224.”
To hear concerning the 7 Steps e-book in Ubert’s personal phrases, obtain a free recorded introduction on Soundcloud.
About Crimson Cup Coffee & Tea
Founded in 1991, Crimson Cup is on the forefront of the coffee trade. Its attentive roasting, startup assist and world partnerships are consciously designed for the better good of communities world wide. Among different vital recognitions, the corporate has earned 2023 Double Gold awards on the Aurora International Taste Challenge, 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast journal’s 2016 Macro Roaster of the Year.
Crimson Cup travels the world trying to find the right cup – pushed by significant relationships, honesty and a shared imaginative and prescient for the long run. Its Friend2Farmer initiatives foster respect and decency by mutually useful collaboration throughout native and world communities.
Through its 7 Steps to Success coffee store startup program, the corporate teaches entrepreneurs how to open and run independent coffee houses of their native communities.
Crimson Cup coffee is offered by over 300 impartial coffee homes, grocers, school and universities, eating places and meals service operations throughout greater than 30 states, Guam and Bangladesh. The firm additionally owns a number of Crimson Cup Coffee Shops and the CRIMSON coffeehouse and retail retailer in Easton Town Center. To study extra, go to crimsoncup.com,.
SOURCE Crimson Cup Coffee & Tea