“Whisky – like music – can take you to a selected time or place in your reminiscence, and that is what we needed Turntable to harness,” Ally Stevenson, Co-Founder of Turntable, defined.
The packaging design is centered round a cut up, dividing the Turntable wordmark in half and the preconceived notion of what a blended whisky could be. On one aspect of the division is a brightly coloured background with the Turntable icon embossed in gloss. The different half highlights an summary illustration to speak the flavour profiles.
MUSIC from legendary acts together with Jimi Hendrix, The Prodigy, and Scottish rock band Biffy Clyro has impressed the model identification for brand new premium blended whisky Turntable – which goals to ‘flip the file’ on perceptions of the class.
Turntable’s first three limited-edition releases – described on labels as ‘tracks’ – embody whiskies named after well-known songs, together with Purple Haze, Firestarter, and one in every of Biffy Clyro’s first hits, Joy.Discovery.Invention.
The Scottish mixing home is headed up by brothers Ally and Gordon Stevenson, who between them have greater than 20 years whisky expertise at revered distillers together with Benriach, Inver House, and GlenAllachie.
They introduced in specialist inventive company Thirst to deliver their Turntable imaginative and prescient to life and construct a model to show the heads of worldwide whisky connoisseurs ‘who for too lengthy have had eyes just for single malts’.
It was music – and significantly Biffy’s – potential to move the brothers again to their roots, the place they attended the identical college because the UK primary three-piece in Glasgow, and a gig that befell greater than 20 years in the past that impressed Turntable’s musical affiliation.
“Whisky – like music – can take you to a selected time or place in your reminiscence, and that’s what we needed Turntable to harness,” Ally defined.
“Whenever I hear that tune [Joy.Discovery.Invention] I’m instantly reminded of my first gig in 2003 and all of the related happiness. It’s that very same sensation we wish folks to expertise by way of Turntable – to be reminded of a flavour, of a sense, or of an expertise.
“Thirst’s work completely captures the essence of expertise, experimentation, and innovation that Turntable represents, and in addition that counter tradition so usually related to music that displays what we’re doing with our blends,” he added.
Overseen by inventive director Matt Burns, the Thirst staff labored with Turntable to create a brand new to world model, realising their model technique, model world, packaging, and a full suite of belongings.
A standout function of the Turntable branding is the model icon, consisting of two Ts, paying homage to the long-lasting Penrose stairs. Its multi-dimensional parts have been created to seize the model manifesto of flipping the file on the bizarre. The tall, daring type-face is designed to specific the proudly assured and liberating inventive model character.
The packaging design revolves round ‘the cut up’ – a signature diagonal divide bisecting the centre of the Turntable wordmark together with perceptions of what a blended whisky could be. On one aspect of the cut up is a tonal color background – with the Turntable icon embossed in gloss – and a bespoke summary illustration on the opposite to speak the flavour profiles of every ‘monitor’.
Distinct three-tone palettes seize the depth of every mix – additionally evoking the tasting notes – with gold foiling to focus on high quality and elevate the limited-edition whiskies(Firestarter: ocean teal, smoky black, and lust gold; Joy.Discovery.Invention: tropical orange, midnight gray, and lust gold; Purple Haze: sizzling pink, velvet blue, and lust gold).
Each bottle is topped with a laser engraved cork with the Turntable wordmark operating spherical the sting, a nod to a traditional Sixties file participant that was a function of the founders’ house lives rising up and gave the mixing home its identify.
“In a busy blended Scotch class that has a repute for taking part in second fiddle to single malt whisky, Turntable was created to flip the file on the bizarre,” Burns defined.
“Music was distinguished in our conversations with Ally and Gordon, and completely represents their story, alongside the innovation and experimentation that goes into Turntable to interrupt new floor of whisky excellence.
“In the identical method particular person musical parts come collectively to create one thing better than the sum of their components, the trendy mixing course of is able to defying expectation and creating a very particular whisky.
“By positioning Turntable because the modern-day subversive mixing home, we turned it into an immersive expertise the place whisky creativity is savoured with each sip.”
The first three restricted version Turntable whiskies Track One: Joy.Discovery.Invention; Track Two: Purple Haze; Track Three: Firestarter are launched on April 5. A core vary might be launched in Summer.