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Creating A Personalized Packaging Experience With Design South


Design South is a print store situated in Charleston, South Carolina, however the model was in want of delivery containers for its prints that match the model’s charming aesthetic. As a end result, Cassie Rinehart, Founder of Design South, labored with Paper Tube Co. to design paper tubes that higher characterize her model. The tubes are filled with a magnetic persona, reflective of the print store’s tender, Southern perspective.


When Cassie Rinehart began Design South in Charleston, South Carolina, she started small, creating customized nursery prints for household and mates. Eventually, she took issues to the subsequent stage and opened an Etsy store as a facet hustle whereas working a full-time job as Senior Art Director at an advert company. Soon sufficient, her want for freedom from the every day 9 to five grind received out and Cassie took a danger, trusting that her pastime might turn into her bread and butter. Every step of the best way, Cassie has realized to leap first and determine the remainder out as she goes. And thus far, it’s going fairly properly. “Most of the time, I discover myself considering backward,” she displays. “I attempt to start with the top in thoughts, working backward to create that actuality as finest I can.” When it got here to packaging, Cassie knew the generic kraft mailing tubes she was utilizing didn’t match the customized expertise her clients have been receiving at each different contact level.

Working carefully with mother and father to match nursery colours and bedding swatches created a superior buyer expertise that set Design South other than its opponents. “I needed to make sure my buyer felt as particular when the prints have been delivered as they did all through the design course of,” Cassie explains. “But I figured I couldn’t afford what I needed.” And but, identical to each different step of her entrepreneurial journey, Cassie merely didn’t know what she didn’t know. The Challenge “I assumed my enterprise was too small to justify the expense of customized tubes. After the primary name with Paper Tube Co., I figured we have been simply brainstorming and I’d need to finally inform them I couldn’t afford their product.

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I had no thought they’d be so inexpensive.” –Cassie Rinehart, Founder of Design South As a small enterprise proprietor, Cassie’s success was dependent upon her capacity to handle her bills whereas offering her clients with responsive customer support, wonderful communication, and a superior product delivered on time and in wonderful situation. “I began out utilizing common plain kraft mailing tubes and so they have been very costly,” says Cassie. “Prices have been always altering and the tubes have been typically unreliable. Stickers and labels wouldn’t keep on constantly, and I by no means had time to do the analysis essential to get the most effective pricing.” Busy protecting her head above water, Cassie didn’t have an opportunity to search for another. Eventually, she utilized her “leap first, determine it out later” technique and bought interested in the potential of up-leveling her buyer expertise with branded tubes. After filling out an inquiry type with Paper Tube Co., the artwork director in Cassie was excited, whereas the enterprise proprietor was hesitant to get her hopes up. “I assumed I wouldn’t have the ability to afford one thing so good,” Cassie admits. “The first name with Paper Tube Co. was such a breeze. In the again of my head, I knew there was no method I’d have the ability to afford what they have been presenting. Thank goodness I used to be flawed. The pricing was a complete no-brainer,” exclaims Cassie with a smile.

The Solution “Working with the staff was so inspiring, they have been a dream from the beginning,” says Cassie. “The largest hurdle was creating the design. This was an enormous problem for me.” Although fairly acquainted with design, the appliance was completely totally different for Cassie. “The complete course of was so unfamiliar,” she explains. “Just like each different entrepreneur I do know, I used to be so busy, working across the clock. Literally, when one ball dropped, there can be one other to choose up. I used to be pissed off studying one thing new and needed handy the entire course of over and allow them to do it with out me.” During the bundle design course of, Cassie grew to become conscious that after 6+ years in enterprise, Design South wasn’t totally branded. “It was a disappointing realization,” admits Cassie. “But because of a productive suggestions loop, the Paper Tube Co. design staff took my concepts and ran with them. In the top, I developed my model utterly and we labored collectively to decide on a packaging design my clients and I really like.

The payoff has been huge for my enterprise.” When she acquired the tube prototype, Cassie realized the effort and time she put in was completely price it. “I discovered getting the proper colour to be one of many largest challenges,” Cassie reveals. “I used to be nervous to decide on the suitable Pantone colour and took my time deliberating about swatches. I wanted it to be gender-neutral, not too crimson, and never too pink. We landed on the best shade of coral. The finish end result couldn’t be extra good.” With new branding totally in place and an distinctive unboxing expertise, Cassie is happy with what she achieved by enhancing her packaging, “This resolution was a lateral transfer in worth however a sport changer in high quality and look.” More than Paper Tubes At The Paper Tube Co., we’re considering past the tube. Although many shoppers come to us with branding firmly in place and temper boards and magnificence guides to again them up, we additionally provide full design providers that go far past packaging. Our new Print Kit makes it straightforward to deliver ideas to the desk with the objective of growing a visible model, in tandem with customized packaging, that’s the true expression of your enterprise identification.

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