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Coors Banquet’s Limited-Edition Packaging Supports Firefighters


During the United States’ peak wildfire season this 12 months, Coors Banquet, brewed in Golden, Colorado, created a limited-edition bottle. The particular bottle is dubbed “Coors Banquet’s Protect Our Protectors,” and proceeds go in direction of the Wildland Firefighter Foundation and different native firefighter organizations throughout the nation.


Coors Banquet, the beer proudly born and brewed within the coronary heart of Golden, Colorado since 1873, is continuous to unfold consciousness and assist for America’s firefighters with its new Protect Our Protectors program. Climate change has pushed an increase in temperatures, resulting in an awesome enhance in devastating and harmful wildfires in the United States. The toll of this has precipitated a substantial staffing scarcity amongst Wildland Firefighters, hotshot crews and elite groups. In some fire-prone areas, together with California, Oregonand Washington, the Forest Service has reported staffing ranges as little as 50%.[1] Because of this, Coors Banquet is dedicated to increasing its longstanding dedication to guard the heroes in yellow with its new Protect Our Protectors program.

As the U.S. enters peak wildfire season, the brand new nationwide program contains the launch of limited-edition Coors Banquet Protect Our Protectors packaging, a collaboration capsule assortment with clothes model Brixton, a sequence of profit occasions hosted across the nation and a partnership with nation music star, Chase Rice – all in efforts to lift cash to assist firefighters and their households throughout the nation.

“Wildfires are an growing downside, they usually do not simply have an effect on the West. We’re increasing our efforts nationwide to guard our protectors – the courageous few who run towards the fireplace, not away from it,” says Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “Over the previous eight years, we’ve got donated greater than two million {dollars} to the Wildland Firefighter Foundation. It’s necessary we acknowledge the sacrifices they make.”

In a continued effort to lift consciousness and funds for wildfire crews, Coors Banquet’s Protect Our Protectors limited-edition stubby bottles are on cabinets now, amid wildfire season, with proceeds going to the Wildland Firefighter Foundation and different native firefighter organizations throughout the nation. The model can also be partnering with California-based attire model Brixton to create a restricted Protect Our Protectors capsule assortment out there this month on shop.coors.com, impressed by these in yellow. Proceeds from the gathering may even return to the Wildland Firefighter Foundation. The newest Coors Banquet advert can also be devoted to the trigger and options actual wildland firefighters, view the video here.

“The Wildland Firefighter Foundation could not be extra pleased with the connection and assist we get from Coors Banquet. It’s superb for Wildland firefighters to see the popularity and consciousness that this program creates and the true distinction it makes,” stated Burk Minor, Executive Director of the Wildland Firefighter Foundation. “The wildland firefighter is among the most underrated public servants – however the funding coming in from this partnership helps us serve these courageous heroes in methods we by no means thought potential.”

To additional assist the initiative and unfold consciousness, Coors Banquet is partnering with Country Music singer Chase Rice, wilderness lover and firefighter advocate, to unfold consciousness of the hardships firefighters face to guard us and our land. Chase Rice is placing himself to the take a look at by participating in a day of wildland firefighter coaching to carry consideration to the depth, rigor and sacrifice firefighters expertise every single day on the job, and the unimaginable grit and tenacity it takes to be one of many courageous few who run towards the fireplace.

From now till October 16, customers can become involved and assist defend America’s firefighters by visiting www.protectourprotectors.com to make a direct donation, search for the place to buy the limited-time packs and purchase Protect Our Protectors official merchandise; all in assist of America’s firefighters.

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