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The Solution / Project Description
At the center of Jetty’s High THC packaging rebrand is a celebration of iconic hashish strains via artwork, which is integrally related to the tradition of hashish. Art has lengthy mirrored the vibrancy and resilience of the hashish house. Counterculture levied artwork to drag individuals into the motion and welcome them into the group. Jetty’s High THC packaging celebrates that historical past, using colourful, intentional artwork to attract in shopper curiosity and permit shoppers to dive deeper into how the product can improve their existence.
The High THC packaging rebrand seamlessly marries science and artwork to replicate historical past and discovery. The new packaging options the artwork of native California artist Scott Lakey, who designed a shocking array of eye-catching illustrations that remember the tradition of hashish and designate every pressure in a inventive method. Each piece of artwork on the packaging was commissioned to talk to the pressure, such because the Alien OG pressure’s packaging, which contains a playful, colourful and extraterrestrial UFO. Such alluring packaging indicators a painstaking consideration to element whereas encouraging motion and journey with additional inspection.
This degree of care extends to each element of the product, which makes use of solely high-quality hashish extracts from the award-winning legacy model. The packaging follows strict laws and options considerate, sustainable supplies like paper and upcycled wooden ideas reasonably than plastic. Jetty additionally design and prints all labels in-house to scale back transportation emissions.
Moreover, the rebrand creates a cohesive model expertise throughout the High THC line. The product line’s design has been revamped with streamlined Jetty logos, colours, and fonts, serving a sensible goal along with its new aesthetic look. The new designs assist the road stand out towards the sometimes stark white retail setting, with pressure varieties (Indica, Sativa, or Hybrid) prominently displayed on the entrance. Jetty’s High THC rebrand celebrates the tradition of the plant whereas effortlessly speaking key info to clients to assist them make knowledgeable selections on methods to incorporate hashish into their lives.
Jetty’s High THC line is amongst its award-winning portfolio of merchandise. The line options traditional, beloved strains comparable to Maui Wowie, Pineapple Express, Blue Dream, and extra. These days, shoppers seek for excessive efficiency merchandise, selecting a model primarily based on high quality and the power of the product’s results. Jetty’s High THC merchandise meet shopper choice by residing as much as their title, delivering a balanced excessive with efficiency in thoughts—every pressure assessments at 85% THC or extra and is made with reside hashish terpenes.
Founded in San Diego in 2013, Jetty is without doubt one of the unique gamers in hashish extraction, pushed by an obsession with creating the most secure, cleanest, most flavorful merchandise in the marketplace. Jetty is a part of hashish’s historical past, launching one of many first vapes free from fillers and chopping brokers, due to the corporate’s proprietary extraction strategies. All that Jetty strives to perform is out of a steadfast perception within the plant’s means to reinforce the lives and experiences of all who devour. Jetty is about discovery, by no means settling, and continuously innovating to create the best merchandise that change lives for the higher.
