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Combining Tradition With A Modern Aesthetic For Moon


Inspired by the Mid-Autumn Festival’s pokies recreation, BY-ENJOY DESIGN created a packaging system for moon that fuses custom with a contemporary take. The gilded particulars, paired with a spread of vibrant colours, create a modular packaging system that melds a way of expertise with a luxe aesthetic.


The idea comes from the sport of pokies performed on the Mid-Autumn Festival within the southern Fujian province. The internal field kinds the idea of a board recreation by turning the scale of the cube numbers to match the poster, offering a brand new expertise of a easy conventional folks recreation. The design assumes the cube sq. because the moon within the sky, offering the conjecture that the moon will not be essentially spherical, and makes use of the distinction between the foil stamping and the paper to impress a collision of expertise and supplies to hook individuals’s need.

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