Chef Reif Othman will launch two new licensed ideas within the UAE – Reif Japanese Kushiyaki – and individually, TERO Chef’s Table. Both eating places, that are completely self-funded, are set to open within the new district of Dubai Hills Estate Business Park in This fall 2022.
The 80-cover Reif Japanese Kushiyaki restaurant with its personal devoted entrance and terrace will boast a extra in depth menu than the unique Dar Wasl premises, with a number of the limited-edition specials now occurring the à la carte, in addition to a compact wine and spirits record. In excellent news for Dubai, regardless of the elevated eating expertise, the pricing will stay the identical, making the primary licensed Reif Japanese Kushiyaki a compelling value-for-money institution. The interiors by designer Govind Shepley will retain some components of the prevailing Reif Japanese Kushiyaki appear and feel, while including a bar lounge and sales space seating.
Meanwhile, TERO Chef’s Table (TERO interprets to ‘The Experience by Reif Othman’), additionally with its personal separate entrance, will seat as much as 12 friends. Overlooking the kitchen, friends could have full view of the cooks in motion. The cosy apartment-style décor will permit this tasting menu expertise to be booked as a non-public eating room for a bunch gathering, or particular person covers.
“We have been scouting for the right licensed location for a long time now. The Dubai Hills complex will allow us to bring both the restaurant and chef’s table concepts into one destination – each with its own identity. Like with Dar Wasl, our strategy is to pick premises that come with their own following, enabling us to constantly reach out to a new customer base, whilst also catering to our existing clientele,” stated Reif Othman, chef and co-owner, Hotaru Holdings.
This forthcoming opening by chef Reif Othman, who was awarded the peer-voted Chefs’ Choice award and a quantity 16 rating within the inaugural MENA’s 50 Best programme, follows on from the current signing of a brand new delicacies class with an unconventional Korean BBQ restaurant. Hoe Lee Kow will launch within the UAE’s first five-star boutique resort, Hotel Indigo Dubai Downtown in September with a 220-cover indoor and outside licensed rooftop restaurant.
Across in Saudi Arabia, the primary of three new franchised Reif Japanese Kushiyaki places in Riyadh with Majd Luxury Ltd. opens in The Esplanade Mall late in the summertime months with 200 covers.
Meanwhile in Egypt, the opening late final yr of Reif Japanese Kushiyaki in New Cairo’s 5A By The Waterway advanced with franchised associate Baky Hospitality seats 140 diners in a licensed indoor and terrace restaurant.
Back within the UAE, the launch earlier this yr of recent unconventional streetwear retailer and café, Soleside by Reif in Al Wasl Vita Mall is a showcase for Reif’s private clothes ardour