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Charleston-Based Chandler Celebrates With A New “Fragrant State of Mind”


Design company SDCO not too long ago labored with Charleston-based candle firm Rewined to create a brand new visible identification and packaging system. The wine-inspired candles are superbly set inside thick glass, creating a refined aesthetic. The outer packaging itself is minimal, a easy cardboard field with a white sample splashed throughout it. This simplistic nature of the packaging results in an unstated sophistication, elevating the candles and their ambiance.


Rewined, the favored Charleston-based candle firm, pronounces a pivotal model refresh that includes a brand new visible identification and a contemporary method to its model ethos. Coinciding with their twelfth anniversary, the originator of the wine-inspired candles introduces a contemporary, new persona pushed by residing within the second and savoring life experiences, leading to a product line that awakens, illuminates, evokes and prompts the senses.

Entrepreneur Adam Fetsch dreamed up the concept for Rewined in 2009 when he was working as a manager at Triangle Bar & Grill in Charleston and noticed what number of wine bottles the restaurant went via each day. It sparked an thought to recycle the bottles in a singular means: by repurposing their base for wine-inspired scented candles. Over the final 12 years, the enterprise has grown exponentially, hitting numerous milestones together with using over 50 workforce members in Charleston and being oered at main retailers like Anthropologie and Belk.

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“Our focus has at all times been on progress and considering outdoors of the field,” says Fetsch. “This new iteration of Rewined displays our subsequent part, specializing in designs and smells we hope will change into family staples. Change has at all times been what excites us most at Rewined, and our ardour for creating outstanding and distinctive merchandise is what will get us off the bed every morning.”

With the assistance of native design agency Stitch Design Co., Rewined’s new identification focuses on the “Fragrant State of Mind,” leaning into the passions that launched the model: meals, wine, cocktails and journey. Food and beverage take middle stage because the model explores fascinating individuals, locations and moments in time by partnering with trade consultants to share compelling tales and seek the advice of on distinctive scents.

Fetsch labored intently with Stitch to remodel the model’s main persona traits, traits, logos, graphic parts and candle-packaging design. The reimagined Rewind packaging consists of customized vessels for six perfume collections, a brand new emblem and typeset, and colour palette. While nearly all of the scents will stay the identical, the model has reformulated a number of fragrances to oer extra complexity and class, making a extra correct illustration of the wine, cocktails, and locations that encourage the scent.

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Editorial photograph
Editorial photograph

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