Celebrate Dry January With These Non-Alcoholic Beverages

Every yr, when the clock strikes midnight on the first of January, the decision gates forcefully open as soon as once more. While going to the fitness center (extra usually) or implementing a more healthy weight loss program are generally on the highest of individuals’s self-improvement lists, one resounding decision has taken the previous few years by absolute torrential storm. 

Yes, we communicate of Dry January

The ever-popular shift in the direction of the sober-curious and conscious ingesting motion may be because of the cultural change indicating that Gen Z drinks less than other generations. And whereas we predicted this could be the “Year of the Designated Driver” in our 2023 Trend Report, we’re already seeing new non-alcoholic manufacturers come to the market and push the packaging expectations to new ranges. 

In the spirit of the brand new yr white-knuckling resolutions, we have assigned archetypes to every of the 12 sober-curious manufacturers beneath. You know, simply in case you might have a troublesome time discovering a non-alcoholic beverage that fits your character and your extraordinarily apparent design-conscientious aesthetics.

A non-alcoholic wine for the individual with a ferociously viral TikTok account that includes a whole bunch upon a whole bunch of “clean girl aesthetic” hacks. 

Tost’s easy, horizontal emblem and lack of overbearing labels create a seamlessly minimal design ethos that each one the “clear women” adore. Plus, permitting the beverage’s punchy colours to shine permits the white emblem to pop and the bubbles to take middle stage.

A non-alcoholic agave cocktail for the tattooed, clear frame-wearing, brief sleeve button-down-sporting wanderlust-filled individual. 


Parch’s intricate illustrations and organic-inspired shade palettes create an adventurous design. The visible identification has an adventurous undertone, however when paired with the extra muted colours, the wild angle is a tad extra tame, good for these with a spontaneous spirit.  

A non-alcoholic spirit for the coastal panorama photographer whose workplace doubles because the city’s native, high-end coffee store. 


The packaging for Pentire is crisp and clear. While you may discover a trace of caprice, the general tone is smooth and complex, making this non-alcoholic beverage good for somebody with a pushed mindset, artistic edge, and a penchant for double-digit pour-overs.

A non-alcoholic spirit for a stereotypical company workplace worker who lives a double life operating a wildly profitable tarot card studying enterprise on the facet. 


Rasāsvāda’s design oozes with divine inspiration. The typography alternative is extremely nonconformist, however when balanced with the black high and frosted bottle, there is a shadow of nondescript complexity.  

A non-alcoholic cocktail for the spunky artwork teacher who spends their free time strolling barefoot of their bountiful yard backyard. 


A way of liberation seeps from For Bitter For Worse’s packaging. The daring colours, intricate illustrations, and playful angle mix to create a really perfect aesthetic for all times’s most artistic souls.  

A non-alcoholic spirit for an individual whose partitions overflow with taxidermy deer and wealthy, wood tables sprinkled with wistfully disposed poker chips. 


Hemp & Root’s Pathfinder spirit packaging is intricate. With a mix of wealthy typography and classical illustrations, this design  permeates with an intensely emphatic angle.  

A non-alcoholic negroni for the proprietor of an udon restaurant with a secret backdoor via the payphone resulting in an over-crowded speakeasy. 


Phony Negroni’s bottle form is extremely distinctive and modern, and the label design is stuffed with eccentricity. The purple and inexperienced hues paired collectively are extremely sudden, and the sample play provides a contact of spontaneous psychedelic affect. 

A non-alcoholic spirit for the one who calls for fixed extracurricular actions. Think ongoing jigsaw puzzles strewn throughout coffee tables, a knack for figuring out the very best native social occasions, and a calendar filled with reformer pilates courses. 


There’s an understated sense of natural affect to Amass’ Riverine non-alcoholic spirit. The naturally coloured bottle is crisp, and the sans serif typeface splashed throughout the label continues a smooth, minimalistic design type that works fantastically for this gin-inspired beverage. 

A glowing non-alcoholic beverage for the one who glorifies the roaring 20s and idolizes Daisy Buchanan’s appeal and class however is conscious sufficient to deplore her shallow, backhanded nuances.


Noughty’s alcohol-free glowing beverage takes deep inspiration from a traditional champagne bottle with its gold foil wrapper, wealthy hues, and textured label. But the playful typography tells a extra trendy story, proving that conventional components might be up to date however nonetheless inform a traditional story. 

A non-alcoholic drink for the one who craves a clear, minimalistic dwelling and has an incessant, nagging want for uninterrupted quiet.  


Because you want to combine Juke, an apple cider vinegar-based mixer, with water, the laboratory-inspired visible identification makes this concoction’s packaging come to life. The design is extremely minimalistic, however the design packs a punch via the daring typography and easy shade palette. 

A non-alcoholic beer for the one who spent their stimulus examine on a pair of brand-new skis regardless of dwelling nowhere close to a believable place to place them to make use of.

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Rescue Club is a non-alcoholic beer model, and the packaging system takes nautical cues. The typeface for the emblem feels extremely coast, whereas the secondary typeface is extra chunky, balancing the crazy cursive above. Further, the stripe detailing is harking back to maritime flags. 

A non-alcoholic beer for the one who spends each second of their free time coasting on a 10-speed bike at a brisk 30mph via their city’s native backroads.


With a daring, elongated typeface, Lifted is a non-alcoholic beer that takes a no-frills method. The two-toned shade palette will get balanced with a pop of white, and the minimalistic typography extends the beer’s gentle, protein-packed promise. 



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