Sunflower of Peace is a non-profit serving to Ukrainians most impacted by Russia’s appalling, unlawful army invasion. In a considerate collaboration, Theory Wellness launched its “Let’s Go Higher: Chews for the Yellow and Blue” marketing campaign during which the cannabis-infused edibles with exact doses of full-spectrum, THC-concentrate oil will donate 50% of internet earnings to the non-profit group. The packaging system takes inspiration from the Ukrainian flag, utilizing daring blue and yellow hues. Beyond the stripe sample on the backside of the field, the design is straightforward, permitting the primary focus to be on the worldwide affect the model is making.
Theory Wellness, Inc. (“Theory” or “the Company”), an independently owned and operated vertically built-in hashish firm with operations in Massachusetts and Maine, introduced it has raised greater than $30,000 to assist the humanitarian efforts by Sunflower of Peace, a Boston-based 501(c)(3) non-profit targeted on serving to these most affected by Russia’s army invasion of the Ukraine.
In April 2022, Theory made a dedication to Sunflower of Peace to donate 50% of internet earnings of its THC Blueberry Lemonade Ukraine Chews cannabis-infused edibles, which include exact doses of full-spectrum, THC-concentrate oil. To date, the chews have raised roughly $10,000 every month since launching, that are serving to to supply important provides and significant assist to the folks of the Ukraine, together with orphans, internally displaced individuals and people impacted by the continuing warfare.
“We are deeply saddened by the humanitarian disaster created by Russia’s aggression in opposition to the folks of the Ukraine,” stated Theory Wellness CEO and Co-founder Brandon Pollock. “In this time of want, we’re in awe of the work Sunflower of Peace is doing, and applaud all the organizations and people dedicating their time, assets and cash to help these in want. By working with purpose-driven organizations like Sunflower of Peace, we hope to make a small however significant distinction.”
The Ukraine chews are a continuation of a philanthropic extension of Theory’s enterprise, which has supported non-profits each regionally and nationally. The Company’s infused mints line, Statemints, has additionally contributed greater than $30,000 to nationwide and native non-profits that align with the Company’s mission. In truth, a 12 months in the past, Theory made a $45,000 donation to a local food pantry, Lorraine’s Soup Kitchen, the place the Company operates a dispensary to launch a cellular meals pantry to increase their providers. For extra data, go to https://theorywellness.org/.
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