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Candly&Co Home Fragrance’s Elegant Rebranding


The Polish-based candle and diffuser model Candly&Co’s packaging is impressed by the model’s daring class. The earthy colour palette paired with elegant but playful typography creates a heat and welcoming packaging system ideally suited for a model meant to create a chilled surroundings.


Candly&Co, based mostly in Warsaw and working worldwide, produces and sells house fragrances reminiscent of candles, diffusers, and scented tags. I redesigned the general visible and purposes, together with packaging for all of the merchandise, reflecting the model’s core values reminiscent of class, boldness, and newness.

The major line consists of 8 perfume notes, every of them assigned to 1 colour. Core model and packaging parts are gradients (symbolizing the diffusion of scents) and marks – the primary typographic emblem (Candly&Co) and graphical submark (Candly) based mostly on shapes reminiscent of circle, half-moon, and wave, which subsequently turns into geometrical patterns seen on the perimeters of product bins. One of the model expressions – wavy textual content – follows the types of these figures. The firm’s flagship and best-selling merchandise had been assertion candles with motivational or humorous sentences. The major problem was to maintain these merchandise however to provide them a sublime, constant feeling and discover a option to show all of them along with the brand new luxurious candles line. I made a decision to maintain the number of fonts, however redesign a few of them.

The philosophy behind it’s that the essential line’s simpleness serves as a canvas for the slogan assortment. Candly&Co was awarded the Glamour journal’s award – Glammies “Product of the Year 2022” award. www.candly.eu

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