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Cacao Chocolate’s New Packaging System Introduces A New, Vibrant Ideology


Studio Chenchen labored with the Melbourne-based chocolate firm Cacao to revamp its packaging system to introduce a extra energetic ideology. The result’s a system that infuses a geometric-inspired design with deep, wealthy colours, fantastically representing the textures and flavors of the decadent sweets inside.


Cacao is a boutique Melbourne chocolatier. They got here to us to re-design a collection of chocolate packaging. The design wanted to align with Cacoa’s home model whereas additionally introducing extra vitality and enjoyable in order to succeed in a broader and younger viewers. We mixed a collection of colors and geometric patterns to offset and complement Cacao’s darkish model identification. It creates a approach for Cacao to point out a brand new facet of its model that has continuity and connection to its core identification.

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