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Buzzing Over Studio Unbound’s Packaging For Jam Packed

Buzzing Over Studio Unbound’s Packaging For Jam Packed


With its liquid gold presence and undeniably candy style, honey has an instantaneous sense of romance with a touch of edge. Leaning into these attributes, Studio Unboind designed Jam Packed’s new Raw Honey packaging, leading to a shocking, distinctive jar. The honeycomb corrugated cardboard and the smooth black outer field create a chic system. Plus, the simplicity of the jars permits the honey to shine by way of, a swish but pretty method.


Studio Unbound not too long ago celebrated the rebrand of Jam Packed Preserves which launched the brand new packaging of their award-winning merchandise in 2022. Jam Packed have teamed up with Studio Unbound as soon as once more to deliver you a brand new vary of merchandise: Raw Honey. Jam Packed of their core enterprise work with native farmers and are devoted in preserving the British insect wildlife that assist us get pleasure from such pretty produce they make, such because the native strawberries which are of their jams.

One insect particularly involves thoughts after we discuss of those helpful bugs that assist us develop our British fruit and veg. The humble honeybee. Starting with a small apiary in their very own backyard, founders Sue and Kevin quickly had a surplus provide of honey that they or their bees couldn’t eat. Which received them considering, different native bee-keeper hobbyists can be having the same problem. This is the place the thought of Surrey Honey was born. Jam Packed gathers surplus honey from Surrey apiaries in addition to their very own backyard, making certain that nothing goes to waste and bundle it up of their new branded jars that have been created by Studio Unbound.

Editorial photograph

The new packaging is easy and makes use of the black label and lid with the honey color to create the long-lasting and distinctive strips of the honeybee. Each apiary gives a barely completely different honey color relying on what the bees have been feeding on of their native environment, which has similarities to how bees themselves fluctuate in color, making fairly an affect when shelved collectively. To distinguish what honey got here from what apiary, there’s a sticker on the lid that’s color coded and has house for the apiary identify and the hive lot quantity to be handwritten on. This handwritten component additional echoes the artisan really feel of those unpasteurised pure honeys. The bee design references are additional echoes within the multipack that makes use of a wood field in the same model of an apiary and the corrugated cardboard that’s mimics the honeycomb itself. A easy however elegant reply to a ravishing initiative. Studio Unbound is a small-but-mighty branding studio that works with aspiring founders of FMCG manufacturers. They at all times attempt to ship work that’s a bit completely different, breaks the mould, and calls for to be seen.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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