Stoli Vodka requested us to co-create a vibrant limited-edition launch that celebrated their dedication to inclusivity and freedom of expression, in a manner that was related to city millennials. We chosen and commissioned Brooklyn-based graffiti artist Jason Naylor as our inventive accomplice – his electrical color palette and messages of affection and positivity working by way of his work, an ideal match for the Stoli model.
Working collectively we guided and tailored Jason’s work round inspirational phrases corresponding to, ‘Love’, ‘Peace’, ‘Equality’ & ‘Kindness’, to come back alive on pack and marketing campaign activations throughout a number of touchpoints.
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