In a world the place instantaneous gratification reigns supreme, how can we be reminded that it’s usually the slowest moments which might be probably the most rewarding?
Brew Dr.’s natural, uncooked kombucha, affords the antidote to on a regular basis chaos. Their unpasteurized, fermented, probiotic tea takes a couple of month to brew and it’s nicely definitely worth the wait. We partnered with Brew Dr. to create a brand new visible identification system that evokes a way of place, encouraging the buyer to shut their eyes and escape to the fantastic world of Brew Dr.
Brew Dr. has been enjoying with tea’s infinite prospects for the previous 16 years. Their proprietary technique of brewing kombucha, mixed with their use of complete, actual, natural components, delivers a tasty, refreshing kombucha that is good for you, naturally.
Recognizing the chance for his or her packaging to stand-out, as a lot as the standard of their kombucha, Brew Dr. partnered with us to rebrand in a manner that makes them extra noticeable and is a greater illustration of their scrumptious, easy-drinking kombucha.
Vibrant flowing panorama illustrations seize the essence of coruscating journey posters and nature. The panorama illustrations present a wealthy ingredient-driven shade story that transports customers into the bubbling Brew Dr. area.
Brew Dr. takes their time with their kombucha as a result of they know that in life, you’ll be able to’t rush the good things. The mild, shiny, gradient blue sky exists within the background of the brand new packaging as a reminder to pause and luxuriate in a second from an in any other case busy day.
The sparkle, used as punctuation within the new emblem, was impressed by Brew Dr.’s mission to deliver the magic of kombucha to everybody all over the place – with out compromise. This sparkle, whereas playful, additionally exemplifies the bubbly, fizzy parts that embody Brew Dr.’s delightfully jubilant, probiotic tea.
Otis, Brew Dr.’s sloth mascot, now seems on packaging throughout all flavors in enjoyable, sudden methods. You can discover Otis partaking in numerous actions and talking to customers by utilizing a speech bubble otherwise you would possibly uncover Otis below the bottle cap saying witty issues comparable to “peek-a-booch!”, “watcha brewin?”, and “Fizzin’ tasty!”. Otis, very similar to the beloved Brew Dr. model itself, creates a second of reprieve and gives significant methods to make folks cease and smile.
The new Brew Dr. branding launched two new kombucha flavors on the 2023 Expo West Show. The transition of present merchandise and new merchandise that includes the brand new branding will happen throughout quite a few markets over the subsequent six months.