Bragg Bags Spin Games for $30m, Eyes iGaming Growth

Bragg Gaming has shelled out round $30m for Spin Games, which provides the brand new proprietor entry into different iGaming markets throughout the US. [Image:]

Cash and inventory

Toronto-based Bragg Gaming Group has accomplished the acquisition of Spin Games LLC in a money and inventory association for round $30m.

differentiated and broadly distributed iGaming product providing.”

In a information launch Wednesday, Bragg mentioned Nevada-based Spin introduced with it a “differentiated and broadly distributed iGaming product providing.” The Canadian agency additionally shared information of its acquisition by way of Twitter, saying the addition of Spin will increase its US enlargement:

Spin Games’ on line casino content material is stay, licensed, and distributed in New Jersey, Pennsylvania, and Michigan. Pending launches await in Connecticut, and British Columbia, Canada. In a information launch, Bragg mentioned it might “instantly leverage Spin’s U.S. iGaming relationships.”

Spin’s state gaming attain and relationship with established iCasino operators offers Bragg the arrogance to say the acquisition will “considerably speed up…” its progress inside the US iGaming market.

Chief technique officer for Bragg, Yaniv Spielberg, additionally spoke of US progress by way of his agency and Spin combining their strengths, comparable to market entry, recent, tailor-made content material, and nifty information analytics.

Speed of the essence

The tone and the phrases Bragg used in announcing the Spin deal made it very clear it needs to develop at a brisk tempo. Spielberg mentioned Bragg was in line to “shortly develop” its US footprint over the “subsequent a number of months.” Via Spin, Bragg can now achieve entry to playing operators in further legalized gaming states and supply them its full on-line playing answer.

Spin Games boasts over 30 video games developed in-house, together with slots, video poker, motion bingo, and keno. The model additionally brings a number of third-party titles from established land-based slot makers to Bragg’s present portfolio.

Spielberg additionally revealed that Spin Games’ founder and CEO, Kent Young, has been appointed Bragg president, Americas.

completely positioned […] to shortly execute on our U.S. and Canada iGaming enlargement plan”

Young’s remit contains overseeing Bragg’s market enlargement. Young mentioned the enterprise was “completely positioned […] to shortly execute on our U.S. and Canada iGaming enlargement plan.”

Cross-country content material

Using its Spin entry card into different US states, Bragg will now begin to push its new, in-house-developed on-line on line casino content material — and third-party exclusives — to a brand new market, in addition to cross-sell its current European on line casino content material.

Bragg made its entry on the US scene in 2019, when it inked a cope with New York State’s Seneca Gaming Corporation in partnership with Kambi Group. Bragg adopted this up in January 2020, when its subsidiary, GiveMeSport, was granted a vendor license in New Jersey.

According to the Bragg information launch, it expects to launch its first proprietary video games – Egyptian Magic, Fairy Dust, and Paradise Ticket – on its distant gaming server (RGS). Bragg estimates the launch of those video games in Connecticut, Michigan, and New Jersey will occur Q3 2022, with Pennsylvania poised to comply with go well with.



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