Although the enterprise is acknowledged as a excessive road chief, BONITA now has its sights set on digitalization in an effort to reply to shifts in shopper habits and hold tempo with the altering market
CAMPBELL, Calif. (PRWEB)
July 26, 2022
BONITA, famend vogue retailer catering for the over-50s market section, has chosen Centric Software‘s Product Lifecycle Management (PLM). Centric Software supplies essentially the most modern enterprise options to plan, design, develop, supply and promote merchandise resembling attire, footwear, sporting items, furnishings, residence décor, cosmetics, meals & beverage and luxurious to realize strategic and operational digital transformation targets.
BONITA was based in 1969 and provides modern, female vogue for on a regular basis put on. Headquartered in Germany, BONITA is now a family identify with 500 shops positioned throughout Germany, Austria, Switzerland and the Netherlands. The enterprise prides itself on exemplary customer support and at present employs 1,800 workers throughout Europe.
“Although the enterprise is acknowledged as a excessive road chief, BONITA now has its sights set on digitalization in an effort to reply to shifts in shopper habits and hold tempo with the altering market,” Ursula Claus, Head of IT at BONITA elaborates.
“Our shoppers are more and more transferring on-line, so BONITA is within the means of implementing a full omnichannel technique. The total goal of BONITA is to grow to be a ‘finest good friend’ to our clients and we purpose to offer a holistic, 360° strategy throughout all touchpoints and our IT methods must help this.”
After an inside reorganization, BONITA wanted a PLM answer to handle their enterprise processes as a ‘single supply of the reality’ that was additionally able to similar to the wants of specialised departments resembling design and textile engineering.
“Our groups have been already conversant in Centric PLM due to a system integration with our former dad or mum firm Tom Tailor. We wished to construct on this expertise and apply finest practices to the BONITA IT panorama,” displays Ursula Claus.
“I’m thrilled that BONITA has chosen to accomplice with Centric Software of their journey in the direction of digitalization,” feedback Chris Groves, President and CEO of Centric Software. “Centric PLM will empower BONITA’s enterprise to increase omnichannel distribution and hold tempo with the altering world of retail.”
Learn extra about Centric PLM
BONITA is a vogue model based in 1969 within the space of mixture vogue for patrons over the age of fifty. The capability to mix high-quality gadgets of clothes to create new outfits is on the coronary heart of BONITA vogue and kinds the premise for the collections. These are created and manufactured solely for BONITA.
The collections are characterised above all by loving particulars, glorious matches and distinctive shade accuracy.
A pleasant and competent customer support is a part of our company philosophy. BONITA has round 500 shops in its core market of Germany, in addition to in Austria, Switzerland and the Netherlands, together with round 450 of its personal branches and round 50 shop-in-shops with chosen companions. BONITA additionally operates an internet store. BONITA employs round 1,800 individuals.