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Hidden away in a valley bordered by 2 rivers, Black Chalk Wine in Hampshire, UK, sits on 30 acres of gorgeous vineyards. It’s the stable chalk soils discovered on this space which offer the purity for its vary of small batch wines. From a ardour challenge to small artistic collective, Black Chalk has established itself as a well-respected participant within the English wine scene, placing the group on the coronary heart of the model and utilizing real curiosity to push boundaries. They launched their first nonetheless Rosé wine to the portfolio and turned to Chase Design Group to create a label design that might successfully inform their story and distinguish it from the prevailing portfolio.
The new label wanted to mirror a artistic, crafted tone while celebrating Black Chalk’s genuine story and the playful traits of the wine. According to Peter Hawkins, Creative Director, Chase Design Group, ”Using inspirational imagery to information our work, we began with a number of charcoal textures, linework, and smudging by hand, to provide us a customized and unconventional design of a carefully crafted dancer, elegantly expressing the model’s persona. They had been then compiled collectively digitally to supply the distinctive paintings.”
The mixture of charcoal markings, dramatic black background, and beneficiant use of white area supplies a contemporary, inventive really feel, whereas a textured label, gold foil and tactile varnish fantastically captures the standard craftsmanship of the wine.
“Chase Design Group’s distinctive design work has allowed us to specific our model narrative by way of inspiring previous masters and charcoal sketching,” says Jacob Leadley, CEO & Winemaker, Black Chalk. “It provides the patron a curious glimpse into our world and our persona, which we consider has helped us safe a number of new alternatives on and off-trade.”
Black Chalk wines can be found on-line, of their tasting room/store and inside unbiased off-licences and eating places throughout the UK.
