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Belgian Owl’s Redesign Focuses On The Intricate Details


There’s a way of custom rooted inside Belgian Owl’s packaging design. From the frilly detailing of the etched glass to the luxurious, inexperienced coloring of the label, there’s an unstated luxe-ness related to the design. Created by WeWantMore, the intricacies of the design add a basic magnificence to a spirit area plagued by monotonous design.


Belgian design studio WeWantMore lifts Belgian craftsmanship to a whisky not fairly of this world. A whisky not fairly of this world Belgian Owl. A Belgian single malt whisky already competing with the easiest – awarded ‘Best European Whisky of 2022’ by Jim Murray’s Whisky Bible. A contemporary spirit, steeped in custom, in want of a model universe that expresses simply that. WeWantMore outlined this distinctive spirit as a whisky not fairly of this world, reaffirming their place among the many finest whiskies on this planet.

The knowledge of nature distilled Almost a decade in the past, Master Distiller Etienne Bouillon started the epic quest to bend the legal guidelines of nature in the direction of the creation of a Belgian whisky. To stay near the traditional traditions, two Scottish stills have been dropped at Belgium from the legendary Caperdonich distillery. Hesbaye. You in all probability by no means heard of this tiny area in Belgium, however for Belgian Owl it’s the middle of the universe. Because the water that runs by way of it’s pure, the land is unspoiled and the barley divine. The model story WeWantMore created for Belgian Owl celebrates the spirit of Hesbaye.

The distinctive terroir. Hidden in between the woods and hills. Where the owl lives. “WeWantMore is far more than a design studio. They actually understood what Belgian Owl is all about and mixed know-how with meticulous consideration to element whereas rolling out the total branding and packaging design.” – Etienne Bouillon, Founder and Master Distiller at Belgian Owl Crafted to perfection The form of the bottle takes from the owl’s feathers to create a tactile geometric sample that breathes sophistication. The pentagon-shaped label connects the 4 decrease sides – every representing Belgian Owl’s ambition, course of, distinctive terroir and nature-first method. Building a model universe While constructing the Belgian Owl model, alchemy was WeWantMore’s essential design inspiration. This historic department of pure philosophy had one purpose: to show lead into gold – a putting analogy for turning barley into whisky.

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The studio outlined Belgian Owl as a model that’s disruptive inside its class codes, not as one which mindlessly challenges them. Extending the vary The model universe lends itself to all kinds of vary extensions – every with their very own traits whereas sustaining model consistency. Belgian Owl’s New Make for instance is a novel spirit with no affect of getting older, simply the pure essence of the Terroir. When designing the particular editions – just like the very unique Gold Diamond version – WeWantMore additionally aimed for this steadiness between model consistency and uniqueness.

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Editorial photograph
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Editorial photograph
Editorial photograph
Editorial photograph
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