Rose is such a quintessential summer season drink that it simply is smart to be packaged in a bottle that displays the season’s simple, free-spirited, and lightweight associations. Atipus Studio created the packaging system for Le Petit Ballon’s Batti Batti. The gentle colours, ethereal typography, and round label mix to create a design that displays the enjoyable, stylish, and easy-to-drink wine.
Le Petit Ballon provides a brand new approach to uncover and purchase wine by means of month-to-month subscriptions and customized suggestions in accordance with subscribers’ preferences. Rosé is a spread intently associated to the summer season in France and has been one of the anticipated by its viewers.
Accordingly, their objective for the 2022 version of Batti Batti was to create a top-notch product that might shock and assist them seize a brand new public this season. From the start, our objective was to design greater than a label and create an identification that would evolve every version and make recognizable a few of the wine’s parts. With the thought of making the picture of a enjoyable, stylish, and easy-to-drink wine, we sought to mirror the spirit of summer season, enhancing it with a contemporary and present strategy to provide it an city look that might distinguish it.
Putting the give attention to its identify -a Provençal expression that alludes to the heartbeat when assembly somebody again-we considered the assembly of summer season as an ideal excuse to match this wine. From its first version, we established parameters that might convey collectively upcoming editions. T
hus, the 2 phrases that make up its identify are positioned nose to nose, giving visible rhythm to a spherical label that accommodates every year’s designs. For the 2022 version, we opted for a gradient harking back to sunrises and sunsets in summer season mixed with a typography that recollects traditional French wines that provides steadiness and an sudden twist to the proposal.
With this version, we managed to shock its present public and contain new followers into the universe of rosé wine with a contemporary identification, that honors its legacy and makes summer season beat with its recent spirit.
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