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Barquillos Optimistas de San Juan de Diós’ Youthfully Sophisticated Packaging System


Artisan biscuit maker El Rosal labored with designer Griselda Martí to create a packaging system for the Christmas-themed product Barquillos Optimistas de San Juan de Diós. The packaging is playful, that includes a brightly coloured field and hand-drawn parts. Yet, whereas the quirky particulars might lean in a younger route, the imagery and typography enable for a extra subtle undertone.


Conceptualization, packaging design, naming, copywriting, and inventive route for Fundación San Juan de Diós and the artisan biscuit maker El Rosal. Both entities come collectively to provide and market the Barquillos Optimistas de San Juan de Diós with the purpose of elevating funds. A preferred Christmas product with messages inside impressed by anecdotes from the individuals assisted or from the employees of the totally different facilities of the Foundation. Each message is accompanied by an illustration of an individual, transmitting the variety that characterizes a lot within the totally different areas of the Foundation. 

Packaging in two languages, the place the picture of a barquillo and illustrated extremities come collectively, projecting a contemporary, modern, and shut picture of an individual (the middle of each entities) whose last end result reminds us of a hug. A product that within the grocery store line seeks to draw consideration with character.

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