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Auge Design Sinks Its Teeth Into Leibniz-Keks’ Rich Legacy For Brand Refresh


German meals producer Balshen began providing its Leibniz-Kek biscuits in 1891. Leibniz-Kek, named after German thinker and mathematician Gottfried Wilhelm Leibniz, is understood for its signature 52 teeth alongside the sting of the cookie.

Leibniz-Kek lately enlisted the companies of Dieline Studio of the Year-winner Auge Design to refresh the long-lasting cookie line to create a brand new visible language that linked with younger households whereas reminding customers of the legacy and heat of the biscuit model.

Editorial photograph

Editorial photograph
Editorial photograph

Auge’s redesign makes use of the Leibniz-Kek biscuits’ 52 enamel as an inspirational mattress, and the biscuits’ rounded edges and swollen dough get included into the emblem and bespoke typeface, Butterkeks Display. Enlarged images of the biscuits dominates the brand new packaging as properly.

Editorial photograph
Editorial photograph

The acquainted yellow was solely barely tweaked by Auge, conserving the brand new look tied to the model’s heritage. In line with conserving the biscuit the star, there are a number of different model parts on the packaging design, save for the emblem and taste set within the new typeface. The new packaging additionally will get made utilizing kraft paper as a part of the model’s pure connection. Additionally, the branding incorporates a tender, natural shade palette that is inviting and soothing.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

For the animal crackers, known as Leibniz Zoo, the group at Auge created a brand new illustration system that’s enjoyable, cute, and has severe child attraction. Animals like tigers, pandas, orangutans, bees, fish, and birds are included, and parts comparable to flowers, fences, and honeycombs full the brand new illustration system. These illustrations additionally get mixed with cracker images on the Leibniz Zoo luggage.

Editorial photograph
Editorial photograph
Editorial photograph

Leibniz-Kek’s refresh has robust ties to the snack’s over 130-year legacy via longtime parts comparable to the colour yellow, they usually dipped into the biscuit’s wealthy heritage for inspiration. Auge used the distinctive options of the biscuit itself, designed initially by founder Hermann Balshen in 1891, all through the redesign, together with the brand new emblem and typeface. In conserving with the concept of creating the biscuit the star, macro images stars on the brand new kraft paper packaging. 

Editorial photograph

Overall, the end result modernizes the model and appeals to customers with recollections of munching on the tooth-rimmed biscuits whereas making an important first impression on the youthful ones.

Editorial photograph

Images courtesy of Auge Design.

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