Armatore Turned To Lettera7 To Create More Distinctive Packaging

Armatore turned to Lettera7 to design a packaging system that’s extra noticeable for shoppers. The new packaging system implements shiny label colours paired with daring, black typography that has the power to affect from the cabinets shortly. Utilizing a black and white patterned cap makes area for a joyful second, however the subtleness of the vitality permits for a way of discovery and whim.

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Armatore explores new routes. After the affirmation and positioning of the model with anchovies, colatura and bluefin tuna, Armatore discovers new horizons with a wider and extra heterogeneous supply. Four are cardinal factors and the temporal dimensions associated to fishing and its tales, traditions and mysteries. The mist clears and the Armatore’s compass signifies a transparent and unprecedented path, consistent with the “market” vacation spot: changing into perceptible and usable.

The diversification of the supply assumes a signposting and explanatory design, whose typography takes inspiration from the American orientation system, characterised by clear phrases, on pastel backgrounds. The 4Rotte journey is rational: symbols and graphics grow to be synthesis, with important and impactful paths. Now the nights at sea are a transparent image, devoid of mysteries and esotericisms.