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AriZona Seeks Its First Chief Flavor Officer In ‘Thirsty Thirty’ Design Contest


For the previous 30 years, beverage model and nook retailer staple AriZona has been quenching thirst with its signature iced tea, lemonade, and fruit-flavored mixtures at an inexpensive 99 cents. In celebration of this milestone anniversary, AriZona is popping over the drink design to its legion of loyal followers in a promotion referred to as “Thirsty Thirty.”

Most AriZona drinkers will not be designers, so the model incorporates know-how to create dynamic can label designs based mostly on the fan’s taste mixtures. Want to combine pumpkin spice with honey, orange, and apple, add spiciness, then make it glowing? AriZona isn’t holding you again. Flavor decisions change the 3D mannequin’s label dynamically as one goes by every step within the construct. Once completed, AriZona asks the drink builder to submit the design to a contest the place the highest three vote-getters will get invited to AriZona HQ in New York for 4 days and three nights, the place they’re going to obtain a VIP tour and lunch with founder Don Vultaggio.

Oh, and all label designs characteristic the enduring “Great Buy! 99¢” tag on the aspect. Inflation be damned!

Fans have till December thirteenth to submit their creations on the Thirsty Thirty webpage. The grand prize winner will obtain $10,000, be granted the title of AriZona’s first-ever “Chief Flavor Officer,” and see their creation come to life and distributed in the summertime of 2023. 

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