Apple Booted the Wordle Copycat Apps, But More Will Come

On Tuesday afternoon, trying to find “Wordle” on the iOS App Store turned up a small handful of apps aping the title and gameplay of the straightforward phrase recreation that has gone viral in latest weeks. But none of these iOS apps have been made by Josh Wardle, the Brooklyn-based software program engineer who created the free web-based recreation final October.

All of these copycat apps at the moment are gone, the obvious results of a belated purge by App Store reviewers following some social media consideration. But this seemingly does not imply the tip of Wordle clones. Those fast removals paper over the sophisticated authorized and social panorama surrounding copycat apps and the protections builders can declare on their recreation concepts.

Who Owns ‘Wordle’?

To begin, it is vital to notice that the fundamental five-letter guessing recreation underlying Wordle just isn’t itself a very authentic thought. The similar primary gameplay was popularized by Lingo, a recreation present that dates again to the ’80s within the US and different international locations. The two-player pen-and-paper recreation Jotto, which fits again to 1955, would even be very acquainted to Wordle gamers. Before that, a extra conventional model of the sport referred to as Bulls and Cows has been performed because the nineteenth century, in line with a minimum of one supply.

Conveniently, none of this historical past presents a authorized downside for Wordle itself. “Whenever you have a copyright, you’re protecting the expression, not the idea,” Dallas legal professional Mark Methenitis advised Ars. “It’s a line a lot of people have a very hard time with, especially when you get into games.”

In different phrases, it is exceedingly arduous to copyright an summary recreation mechanic like “guessing five-letter words and giving hints based on correct letters.” A recreation developer can file for a patent on an authentic gaming thought, a authorized course of that has been used to strangle online game clones previously. But getting a patent is a protracted and arduous course of that may collapse if there’s “prior art” predating the concept (or if the mechanic could possibly be thought of legally “obvious”).

A Trademark Free-For-All

Separate from copyright or patent, a trademark might a minimum of legally shield the title Wordle from being exploited by copycats. But not like copyright, which applies routinely when a piece is printed, logos provide very restricted safety till and until they’re registered with the US Patent and Trademark Office.

A fast search on the USPTO web site reveals two prior marks for software program referred to as “Wordle,” one from 2010 and one from 2013. Both of those have been deserted shortly after their authentic submitting, however Wardle apparently hasn’t filed for his personal trademark on his immediately standard title.

That has left the “Wordle” trademark legally up for grabs, a state of affairs that an organization referred to as Monkey Labs Inc. has taken benefit of. On January 7, that outfit filed its personal trademark software for “Wordle,” claiming possession of the title for “downloadable computer application software for social networking, namely, for posting, showing, or displaying information in the field of electronic gaming via the Internet, namely, software for playing word puzzle games.”

There could possibly be grounds to get that trademark canceled for business misrepresentation underneath the 1947 Lanham Act, however any such authorized argument could possibly be an uphill battle. That’s very true as a result of different video games and apps used the title previous to Wardle’s creation. There are at the moment three video games on the iOS App Store—Wordle!, Wordle Word Puzzle, and Wordles—that predate the Wardle model by years. While none of those has any mechanical similarities to the present viral hit, they’ve as a lot of a declare to the historic use of the “Wordle” title as anybody.

Attack of the Clones

Trademark apart, the copyright legal guidelines that shield Wordle itself assist shield anybody who needs to make their very own model of the identical primary thought. That means there’s not a lot the regulation can do to cease different five-letter guessing video games from present. Ars Technica readers might keep in mind the same iOS clone explosion that confronted the likes of Vlambeer’s Radical Fishing and Super Crate Boy, in addition to Jenova Chen’s fl0w, Spry Fox’s Triple Town, and numerous others.

But whereas the thought of Wordle is not very legally protectable, the sport’s particular expression of that concept is. So a clone that copied the consumer interface, format, and different design components of Wardle’s model may nonetheless fall afoul of the regulation. Back in 2012, The Tetris Company used this argument to close down a very blatant Tetris clone on the App Store.


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