Kingdom and Sparrow created an in depth design for 58 and Co. that additionally represents the model’s concentrate on sustainability. The hand-drawn juniper leaf doubled with modern typography creates a refined aesthetic that rapidly makes an affect. Additionally, the tender colour palette and gilded detailing assist additional the model’s luxurious character into an area that feels extremely modern.
The re-brand hit the alcohol press and grocery store cabinets in March 2022 and made a right away affect. Featured in The Spirits Business and named as one of many alcohol manufacturers to look at in 2022 by Techround, founder, Carmen O’Neal mentioned ‘We’re completely delighted to unveil our new model, which we really feel really represents our values, method and future course. The new model opens the door for future growth methods for 58 and Co. into completely different spirits classes. We look ahead to being a part of the journey.
In probably the most hotly contested of drinks classes, 58 and Co. wanted a model that did extra than simply speak about ‘Gin’. Looking to achieve highly-educated, quality-driven, considerate shoppers meant a concentrate on your complete 58 and Co. expertise; from the meticulous course of and a focus to element in distillation, the exacting provenance of substances, the sustainable and moral B Corp licensed method, proper via to the multi-sensory on-site expertise on the distillery.
Working with a wonderful bespoke bottle from Allied, we took our inspiration from all the 58 and Co. contact factors. ‘Distilling what issues’ captured the eye to element on the coronary heart of the elevated ingesting experiences they supplied, while additionally reflecting the sustainable core of the method. From the textures across the distillery to the color of the bottle wax, we constructed a model world round this model essence. A hand-drawn juniper leaf illustration, dipped in copper, impressed by the handmade ambillic stills was centre stage on our bottle, with modern bespoke typography taking heritage cues to replicate the liquids premium nature. A complete model e-book and elegance information knowledgeable all bodily and digital contact factors of the model from launch.