It’s one factor to revamp a whole vary of merchandise inside a model, nevertheless it’s one other factor to endure a redesign overhaul after practically three many years of remaining the identical.
Established in 1995, Pure Protein, a nutritious on-the-go snack model, has simply introduced its new, advanced packaging system designed by Beardwood&Co. The contemporized design features a revamped brand, a revived shade palette, and an up to date typeface.
“Pure Protein got here to us with the problem of redesigning the Pure Protein model to emotionally join with and entice a broader base of customers whereas reinforcing loyalty amongst current prospects,” shares Julia Beardwood, founder and CEO of Beardwood&Co. “The redesign needed to mirror and exemplify its model positioning to transcend the health club as a great-tasting, fast-growing way of life model.”
The new visible id highlights the product’s imagery to showcase the vary of candy or savory taste profiles. While the design will get a completely trendy replace, it maintains the beforehand seen—and important—belongings, together with blue and white shade pairings and excessive protein and low sugar dietary call-outs. That helps with client recall and retains the model’s visuals constant, albeit reworked.
The new design idea continues to share what Pure Protein prospects worth most: an accessible on-the-go snack, lasting power, vitamin enhance, and scrumptious flavors. The new packaging shares these factors by means of a proactive visible system speaking energy and exercise.
“Pure Protein is a longtime energetic vitamin model with a loyal fan base, having pioneered a fast-growing class of merchandise designed to gas the energetic lives of on a regular basis folks,” mentioned Azania Andrews, CEO of Pure Protein. “With this model refresh, we’re retaining what Pure Protein’s loyal followers know and love about these scrumptious and satisfying snacks— nice style and stellar vitamin—whereas equipping our portfolio to win on-line and at retail in a excessive potential, more and more aggressive 16 billion greenback market.”
By fusing sturdy graphical visuals with highly effective imagery, the up to date packaging system brings the model to a extra modern place whereas valuing what its shoppers treasure most: a scrumptious snack for the health club and between conferences.