In Dubai, adidas Originals launches the SUPERSTAR RAVI sneaker, in collaboration with Ravi restaurant, the place footwear meets meals in an effort to rejoice group targeted eating places in cities world wide.
Covering 11 eating places in 11 cities, the collection presents 11 culinary impressed silhouettes, all pushed by the mantra – genuine meals, actual individuals, contemporary sneakers. The placing designs inform the story of every restaurant, reflecting their aesthetic in each nuanced element, and actually paying a homage to venues and individuals who play an vital position within the material of their communities. Within Dubai, the collaboration highlights one of many metropolis’s most nostalgic and culturally related areas – Ravi restaurant – which has lengthy served as a hub for each diasporic and native households, buddies, and inventive communities to return collectively.
Founded in Dubai as a family-owned enterprise in 1978 by Chaudary Abdul Hameed. Chaudary’s plans for Ravi had been to serve Pakistani meals and cater to those that miss residence cooked meals at an inexpensive worth, giving individuals a style of genuine Pakistani meals. Overtime, his authentic plans grew into what it’s right now, a culinary vacation spot; a should go to hotspot for vacationers, locals, expats, and celebrities; together with the likes of Snoop Dogg, Bollywood stars, world famend cricketers, One Republic, and Craig David amongst others. With its first and hottest venue set within the coronary heart of Al Satwa, the informal eating spot has extra time turn out to be synonymous with household, group, and tradition – with tales of employees working in the identical restaurant throughout 3 generations, alongside loyal clients, it developed right into a household.
Offering a re-interpreted tackle the adidas Original Superstar, the particular version SUPERSTAR RAVI colourway references the Pakistani heritage of the homeowners and includes a customized sock liner with a hand-drawn map design signifying the that means of the title Ravi, that means “river” which is in Northeastern Pakistan. The heel tab branding consists of the yr Ravi opened alongside the title in English and Arabic on both shoe, in addition to three units of laces. The restaurant homeowners hand chosen 6 hero dishes which have been added to the tongue of the sneakers with English on one aspect and Arabic on the opposite. Each pair of sneakers are delivered in a particular version takeaway type field and comes with a removable hangtag that includes the restaurant’s brand.
“My household has labored so laborious to deliver Ravi to the place it’s now, it has turn out to be greater than only a restaurant with employees and clients, it has turn out to be a house that many grew up with. To say that Ravi had a humble starting and is now representing Dubai as a key metropolis with adidas is a milestone to rejoice” stated RAVI founder, Chaudary Abdul Hameed.
This distinctive collaboration represents the flexibility of meals to have the ability to transcend bodily borders and create cultural bonds, metaphorically transporting us to someplace new or a style of residence for most of the diasporic communities present in adidas key cities. Through the adilicious collection, each restaurant brings their very own distinctive culinary perspective and story to the desk.
The restricted version sneakers might be out there on the market on 23rd June on-line by way of adidas sneakers and choose retailers unique to Dubai.