Just as a result of a model is wholesome does not imply its packaging must be boring. Étiquette, a Lithuania-based design studio, labored with wholesome meals model Activus to create a vigorous packaging system. Dynamic illustrations take over every product’s design, leading to an upbeat and relatable system.
SITUATION Healthy life-style, energetic life-style, quick life — you title it. Although these buzzwords imply optimistic and dynamic issues, the Baltic retailer cabinets are nonetheless dominated by boring designs with pictures of porridge bowls and components. After analyzing the state of affairs and bringing out all of the strategic insights we gained’t point out right here, we said that wholesome boring.
So we determined to convey enjoyable to each breakfast or fast lunch pack. SOLUTION When you’ve gotten a model title like Activus, you don’t want to go searching for design inspiration. We’ve strategically divided the packaging into two elements. A sizeable emblem and color blocking guarantee 360° model visibility on cabinets, whereas the decrease half works to distinguish merchandise by names, illustrations and hues.
The distinctive exaggerated proportion illustrations reveal a wide range of actions that patrons can establish with. And it’s not solely sports activities but additionally different methods of spending time actively.