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about-face Launches Cherry Pick Lip Color Butter


about-face Cherry Pick Lip Color Butter – an all-in-one, richly pigmented lip oil balm

“I puzzled….how might I change the 20 forgotten lip balms on the backside of my bag with one nice product?” stated Halsey, Founder and Chief Creative Officer. “Then, Cherry Pick was born; an all-in-one lip oil balm that drenches lips in candy coloration for a moist, juicy pout.”

about-face, the multi-dimensional coloration cosmetics model based by Ashley Frangipane – professionally referred to as Halsey – pronounces the discharge of a brand new vary, Cherry Pick Lip Color Butter, an all-in-one, richly pigmented lip oil balm. In launching the gathering, the model introduces the distinctive oil-balm hybrid with an uber-juicy marketing campaign, Ripe & Ready, to convey the product’s moist, melt-on-your-mouth sensation.

Made for thirsty lips, Cherry Pick drenches the mouth with luscious substances to totally saturate and moisturize the pout. Formulated with a nourishing mix of Argan oil, avocado oil, cocoa butter + antioxidant-rich cherry butter, the balm transforms lips into feeling mushy, supple and full.

The buildable system additionally options pomegranate flower extract to impart a pure plumping impact to the lips. Topped off with an ambrosial aroma, the fruity scent leaves an all-too yummy expertise on the lips – you’ll need to take a chew.

“I puzzled….how might I change the 20 forgotten lip balms on the backside of my bag with one nice product?” stated Halsey, Founder and Chief Creative Officer. “Then, Cherry Pick was born; an all-in-one lip oil balm that drenches lips in candy coloration for a moist, juicy pout.”

Cherry Pick is formulated in quite a lot of vivid hues – starting from peachy nudes to scorching fuschia and darkish reds – that work on all pores and skin tones and provides the patron a large breadth of choices to swimsuit their temper.

“We’ve picked 14 versatile shades to characteristic within the assortment, so you possibly can play nevertheless you please,” stated Halsey. “Date Me is my fav to load on for a darkish 90s-inspired lip, and I like a dab of Cherry Good for that blurred and easy French lady pout. Not solely are the colours unimaginable, however we additionally packed the system with lush substances to maintain your lips feeling moisturized and mushy. The cherry on high – the cinnamon-peach scent that lingers after you apply. Too scrumptious.”

Cherry Pick Lip Color Butter can be now bought in-store at Ulta Beauty. Expanding its assortment in choose doorways throughout the nation, about-face now provides a full assortment of eye, cheek and lip merchandise in-store – particularly with the introduction of this new product class.

Cherry decide your coloration from the huge assortment of hues – NASHI PEAR (heat nude), PINK PIÑA (mushy pink), PAMPLEMOUSSE (juicy rose), GUAVA CRUSH (pink coral), PEACH PUNISHER (cinnamon peach), WATERMELON TAKE (flamingo pink), BERRY SMASH (spring violet), DRAGON FRUIT FUSION (scorching fuschia), ORANGE DAZE (pink orange), CHERRY GOOD (cherry pink), WICKED APPLE (bordeaux wine), KIWI FUZZ (nude cocoa), THE CRANBERRIES (spiced wooden), and DATE ME (deep espresso). The new drop retails at $15 / every and is accessible on about-face.com, Ulta.com and in Ulta Beauty shops nationwide.

About about-face:

Makeup with out guidelines. Made for the various variations of you, about-face is multidimensional make-up for everybody, in all places created by Halsey and constructed on the reality that nobody is only one factor and all people are bizarre, complicated and imperfectly lovely beings. Everyone has their very own messy, mad and private methodology to turning into the best model of themselves, so we make merchandise which are hardworking over hype, designed to have fun the journey to change into each model of us and all experimental variations alongside the best way. Our pigment-saturated, long-wearing, buildable formulation empower self-expression and are 100% vegan and cleanly formulated.

About Halsey:

Halsey has amassed greater than 40 billion world streams, with over 60 million RIAA licensed adjusted singles and albums bought within the US thus far. Her newest album, If I Can’t Have Love, I Want Power, was launched in August of 2021, produced by Trent Reznor, and was Grammy-nominated for Best Alternative Music Album on the sixty fourth Annual Grammy Awards. It follows the discharge of Manic, which debuted at No. 1 on Billboard’s Top Current Albums chart. It was the primary album of 2020 to be licensed Platinum within the U.S. and attained Platinum certification in quite a few different international locations. In each 2019 and 2020, Halsey ranked as Top 5 Female Artists on Spotify with 41 million month-to-month listeners globally and 19 million followers on the music streaming platform.

Halsey continues to push inventive boundaries, exerting an affect and impression past music. Her first guide, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers listing in November, 2020. Named as considered one of TIME’s 100 Most Influential People of 2020, they’ve received over 20 awards, together with an AMA, MTV VMA, GLAAD Award, the Songwriters Hall of Fame’s Hal David Starlight Award and a CMT Music Award. In 2021, Halsey launched about-face, a multi-dimensional make-up line made for everybody. Halsey continues to talk up for essential causes resembling disenfranchised youth, ladies’s rights, psychological well being and the LGBTQ group.

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